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Wiki Wiki Summary
Timeline of audio formats An audio format is a medium for sound recording and reproduction. The term is applied to both the physical recording media and the recording formats of the audio content—in computer science it is often limited to the audio file format, but its wider use usually refers to the physical method used to store the data.
Sound recording and reproduction Sound recording and reproduction is the electrical, mechanical, electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording.
Semiconductor industry The semiconductor industry is the aggregate of companies engaged in the design and fabrication of semiconductors and semiconductor devices, such as transistors and integrated circuits. It formed around 1960, once the fabrication of semiconductor devices became a viable business.
HCL Technologies HCL Technologies (Hindustan Computers Limited) is an Indian multinational information technology (IT) services and consulting company headquartered in Noida. It is a subsidiary of HCL Enterprise.
Television Television, sometimes shortened to TV or telly, is a telecommunication medium used for transmitting moving images and sound. The term can refer to a television set, a television show, or the medium of television transmission.
Television show A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime.
2017 in American television The following is a list of events affecting American television in 2017. Events listed include television show debuts, finales, and cancellations; channel launches, closures, and re-brandings; stations changing or adding their network affiliations; and information about controversies and carriage disputes.
Palantir Technologies Palantir Technologies is a public American software company that specializes in big data analytics. Headquartered in Denver, Colorado, it was founded by Peter Thiel, Nathan Gettings, Joe Lonsdale, Stephen Cohen, and Alex Karp in 2003.
Technology Technology is the result of accumulated knowledge and application of skills, methods, and processes used in industrial production and scientific research. Technology is embedded in the operation of all machines, with or without detailed knowledge of their function, for the intended purpose of an organization.
Renaissance Technologies Renaissance Technologies LLC, also known as RenTech or RenTec, is an American hedge fund based in East Setauket, New York, on Long Island, which specializes in systematic trading using quantitative models derived from mathematical and statistical analysis. Their signature Medallion fund is famed for the best record in investing history.
Emerging technologies Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. These technologies are generally new but also include older technologies.
Audio engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, and reinforcement of sound. Audio engineers work on the "technical aspect of recording—the placing of microphones, pre-amp knobs, the setting of levels.
TSMC Team SoloMid (TSM), officially TSM FTX, is a professional esports organization based in the United States. It was founded in September 2009 by Andy "Reginald" Dinh.
Fairchild Semiconductor Fairchild Semiconductor International, Inc. was an American semiconductor company based in San Jose, California.
Manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy.
Automotive industry The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such as in France up to 40 % to countries like Slovakia).
Extrinsic semiconductor An extrinsic semiconductor is one that has been doped; during manufacture of the semiconductor crystal a trace element or chemical called a doping agent has been incorporated chemically into the crystal, for the purpose of giving it different electrical properties than the pure semiconductor crystal, which is called an intrinsic semiconductor. In an extrinsic semiconductor it is these foreign dopant atoms in the crystal lattice that mainly provide the charge carriers which carry electric current through the crystal.
Trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity.
Generic trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner.\nA trademark is said to become genericized—or, informally, to have suffered genericide—when it begins as a distinctive product identifier but changes in meaning to become generic.
Trademark symbol The trademark symbol ⟨™⟩ is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ⟨®⟩ which is reserved for trademarks registered with an appropriate government agency.In Canada, an equivalent marque de commerce symbol, ⟨🅪⟩ (U+1F16A) is used in Quebec.
List of generic and genericized trademarks The following three lists of generic and genericized trademarks are:\n\nmarks which were originally legally protected trademarks, but have been genericized and have lost their legal status due to becoming generic terms,\nmarks which have been abandoned and are now generic terms\nmarks which are still legally protected as trademarks, at least in some jurisdictions\n\n\n== List of former trademarks that have been genericized ==\nThe following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexandria, Virginia, after a 2005 move from the Crystal City area of neighboring Arlington, Virginia.
Trademark look Trademark look or signature look is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama or the Merkel-Raute hand gesture of German Chancellor Angela Merkel.
Trademark distinctiveness Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character.
Financial technology Financial technology (abbreviated fintech or FinTech) is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, Blockchain, Cloud computing, and big Data are regarded as the "ABCD" (four key areas) of FinTech.
Educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it is often referring to the industry of companies that create educational technology.In addition to practical educational experience, educational technology is based on theoretical knowledge from various disciplines such as communication, education, psychology, sociology, artificial intelligence, and computer science.
Competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc.
Competitor analysis Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Semiconductor device A semiconductor device is an electronic component that relies on the electronic properties of a semiconductor material (primarily silicon, germanium, and gallium arsenide, as well as organic semiconductors) for its function. Its conductivity lies between conductors and insulators.
Internet In finance and economics, interest is payment from a borrower or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum (that is, the amount borrowed), at a particular rate. It is distinct from a fee which the borrower may pay the lender or some third party.
Semiconductor memory Semiconductor memory is a digital electronic semiconductor device used for digital data storage, such as computer memory. It typically refers to MOS memory, where data is stored within metal–oxide–semiconductor (MOS) memory cells on a silicon integrated circuit memory chip.
Significant other The term significant other (SO) has different uses in psychology and in colloquial language. Colloquially "significant other" is used as a gender-neutral term for a person's partner in an intimate relationship without disclosing or presuming anything about marital status, relationship status, gender identity, or sexual orientation.
Bit numbering In computing, bit numbering is the convention used to identify the bit positions in a binary number.\n\n\n== Bit significance and indexing ==\n\nIn computing, the least significant bit (LSB) is the bit position in a binary integer representing the binary 1s place of the integer.
Significant form Significant form refers to an aesthetic theory developed by English art critic Clive Bell which specified a set of criteria for what qualified as a work of art.
Significant Others The term significant other (SO) has different uses in psychology and in colloquial language. Colloquially "significant other" is used as a gender-neutral term for a person's partner in an intimate relationship without disclosing or presuming anything about marital status, relationship status, gender identity, or sexual orientation.
The Simpsons The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and Maggie.
Risk Factors
Reference also is made to “Item 1A Risk Factors” for a discussion relating to certain business risks relating to our business
SRS Labs was incorporated in the State of California on June 23, 1993 and reincorporated in the State of Delaware on June 28, 1996
Our executive offices are located at 2909 Daimler Street, Santa Ana, California 92705
Our Products and Technologies Licensing Our licensing business develops and markets audio rendering, voice and surround sound technologies to OEMs, ODMs, semiconductor manufacturers, and software providers in the home entertainment, portable media device, personal telecommunications, automotive and personal computer markets
Our portfolio of licensable technologies includes a wide range of techniques for the processing and delivery of audio, voice and surround sound, including the following: · Surround Sound—Our surround sound technology, Circle Surround®, is a complete encoding and decoding format
Circle Surround encoding enables the distribution of up to 6dtta1 channels of audio over existing two-channel carriers such as digital media files, standard definition and high-definition 5 ______________________________________________________________________ television, FM radio, and CDs
Circle Surround decoding decodes Circle Surround encoded material for multi-channel playback or creates up to 6dtta1 channels of audio from older formats of material, including mono, stereo, 4-channel surround or other matrix surround formats
Circle Surround decoding is available in three solutions: Circle Surround, Circle Surround II™ and Circle Surround Automotive™
· Audio Rendering—Our audio rendering technologies optimize device audio output and enable the presentation of 3D and multichannel audio content over two speakers
These technologies include the ability to render 5dtta1multichannel content over two speakers, to create a wider sound stage for more natural audio, to improve the perceived bass response in small speakers, and to dynamically position audio sources in a virtual 3D space using headphones, and to reposition the audio image for non-optimally placed speakers
Our audio technologies include: SRS Xspace 3D™, SRS WOW™, SRS WOW XT™, SRS WOW HD™, SRS TruBass®, SRS FOCUS®, SRS Headphone™, SRS DialogClarity™, SRS TruSurround® XT, SRS 3D® Sound and SRS Auto
· Voice Processing—Our VIP™ and Noise Reduction™ technologies, dramatically reduce noise to produce much clearer and crisper dialog over wireless communication devices and improve the intelligibility of the human voice in a variety of listening situations, including high ambient background environments
The SRS Labs portfolio of technologies can address a broad spectrum of product applications within the vertical markets that we have targeted
Our technologies may be implemented in a variety of methods, including discrete analog components, chip modules, analog semiconductors, DSPs and software
These various implementation options offer customers flexibility when incorporating our technologies into products
Semiconductors Our fabless semiconductor business designs, develops and markets custom and proprietary analog, digital and mixed signal integrated circuits
These products address a wide range of applications in the consumer electronics, home entertainment, telecommunications and personal computer markets
We market our semiconductor products in two categories: (a) custom ASICs for specific OEM customers primarily in the Asia Pacific region, and (b) standard integrated circuits marketed under the brand name, ASP Microelectronics, or ASP, many of which include our audio, voice and surround sound technologies
As of the end of 2005, approximately 39 engineers supported our IC design capabilities
We outsource the manufacturing of these ASICs to a network of fabrication partners throughout Asia Pacific, including Chartered Semiconductor, Samsung and Tower Semiconductor Limited in Israel
In addition to performing contract design work, we also design, develop and market standard ICs for the Asia Pacific manufacturing market under the ASP brand name
The products created are based upon management’s analysis of trends in the market, knowledge gained from long standing relationships with customers and overall business experience
The general purpose integrated circuits offered include micro-controllers for DVD Players, set-top box receivers and audio/video equipment; ICs for telecommunication and game equipment; small signal transistors and ICs used mainly in the manufacture of consumer products such as television sets, radios, telephones, computer mother boards, add-on boards and audio hi-fi systems
Many of these products are developed by utilizing our custom design libraries, advanced mixed signal design technologies, system level expertise, software knowledge and understanding of customer requirements
Many of these chips include SRS audio technologies and by the end of 2005, 38prca of the ASP product line included SRS audio chips
6 ______________________________________________________________________ Our Customers and Markets We license our technologies and sell our semiconductors throughout the Western Hemisphere, the Asia Pacific region and in Europe
The following table presents our revenue by geographic area
For product sales, revenue is allocated based on the country to which product was shipped
For licensing-related revenue, the allocation is based on the location of the licensee’s corporate headquarters
The Americas region includes North, Central and South America
Years ended December 31, 2005 % 2004 % 2003 % Geographic Area Revenue: Hong Kong $ 7cmam672cmam588 33 % $ 9cmam975cmam904 46 % $ 9cmam235cmam976 47 % Japan 5cmam644cmam518 24 % 4cmam906cmam343 23 % 5cmam402cmam565 27 % Korea 4cmam217cmam780 18 % 1cmam456cmam063 7 % 381cmam416 2 % China 2cmam734cmam596 12 % 2cmam028cmam224 9 % 2cmam193cmam863 11 % Americas 2cmam300cmam263 10 % 2cmam354cmam668 11 % 875cmam461 5 % Other Asia Pacific 383cmam420 2 % 205cmam817 1 % 845cmam529 4 % Europe 275cmam094 1 % 675cmam369 3 % 878cmam971 4 % Total $ 23cmam228cmam259 100 % $ 21cmam602cmam388 100 % $ 19cmam813cmam781 100 % Licensing Through our licensing business segment, we market our portfolio of technologies to the following vertical markets: home entertainment; personal telecommunications; portable media; personal computers and automotive
Our license agreements typically have multi-year or automatic renewal terms, and either require per-unit royalty payments for all products implementing our technologies or provide for a fixed annual or quarterly royalty payment
License agreements also specify the use of our trademarks and logos on the product, within the packaging and in the user’s manual
Agreements also require our product review and approval to guarantee the quality of the technology implementation and the correct usage of our logos and trademarks
We believe these terms ensure the quality and consistency of the technology and elevate the awareness of the SRS brand in the marketplace
Most agreements do not have volume requirements and may be terminated by the licensees or us without substantial financial penalty
Commencing in 2003, we embarked on a strategy to further diversify our concentration across markets
The following chart shows the percentage of our licensing revenue we received in 2005 and 2004 from each of these markets
GRAPHIC GRAPHIC 7 ______________________________________________________________________ Home Entertainment Home entertainment products represent the largest current market for our technologies and have historically been the largest revenue contributor to our licensing business
Manufacturers in this market utilize our technologies to differentiate their products from their competitors while improving functionality and product performance
In many instances, manufacturers license multiple technologies from us for multiple product lines and divisions
Product categories within this market include HD televisions (such as LCD and Plasma televisions), set-top boxes, DVD players, audio/video receivers, and complete home-theater-in-a-box systems
Our audio technologies are widely used by television manufacturers as a differentiating feature and as a solution to audio challenges that manufacturers encounter
As television makers continue to migrate from bulky tube models to thinner digital displays, manufacturers are finding that they have less room for speakers, which may compromise the overall audio quality of the television
We provide manufacturers with patented solutions for accurately presenting surround sound, improving bass response, increasing dialog clarity, and creating a more natural sound stage
These solutions improve the audio quality of the set without the expense of additional equipment or larger speakers
In 2005, our technologies continued to grow in popularity for use in flat panel TVs from LG, Samsung, and Sony
Although they present surround sound content, DVD players and set-top-boxes are typically connected to two-channel televisions
Our SRS TruSurround XT technology creates a surround sound experience over any existing two-speaker system, including the internal speakers of a television
This technology also creates a virtual surround experience from stereo material
The audio/visual receiver is the central hub for a typical home theater system
Many homes are now being equipped with “home-theater-in-a-box” systems that come complete with a DVD player, VCR, CD player, set-top box, and 5dtta1 speakers
Our portfolio of technologies addresses the needs of this market by improving audio performance and by providing surround sound rendering
Personal Telecommunications SRS Labs provides the personal telecommunications market with both voice and audio rendering technologies
Mobile phones are adding multimedia at a rapid pace
New services include digital music downloads, ring-tones and true-tones, streaming video, gaming, and television viewing
In 2004 and 2005, KDDI, SK Telecom, Sprint, and Verizon joined NTT DoCoMo and others with new multimedia services
SRS Labs’ strong presence in the home entertainment market, our suite of voice technologies, and our existing start into the mobile market with customers like NEC present a growth opportunity for SRS Labs
SRS solutions address specific needs in the mobile market
For example, our technologies address needs like voice intelligibility in noisy environments, clarity of dialog in video content, poor bass-response of small speakers, hampered stereo imaging in narrow-set speakers, and 3D audio for interactive gaming
Portable Media MP3 players and other portable media players enable consumers to enjoy audio and video content while on the go
As volume for these devices increases, consumer pricing pressure leads to wider use of cost-effective components by manufacturers to keep production costs low
Our solutions enable vendors of portable media devices to increase the quality of their audio output without increasing hardware component costs
In 2005, customers using SRS technologies in their portable media player products included LG, Reigncom (iRiver), and Samsung
8 ______________________________________________________________________ Personal Computers Personal computers (PCs) in the home are often used as media hubs
Through PCs, users enjoy and manage collections of music, and movies along with downloaded and recorded television programming
This content is now being distributed through the home using networked media adapter products
Throughout these systems, there is a need for optimizing playback on the computer speakers, presenting a home theater experience on a laptop, transmitting surround sound around the home, and enjoying content on headphones
Technology solutions from SRS are well positioned to fill these needs
In 2005, Toshiba and Fujitsu were among the customers using SRS technologies in their personal computer and related products
Automotive SRS Labs has invested in research to create solutions specific to the needs of the automotive market
Within vehicles, audio and video content is played from multiple sources and then presented on both speakers and headphones
Stereo content from sources like CDs, MP3 players, and HD Radio® needs to be presented on all speakers in the car, some of which may not be optimally placed and may not have strong bass response
Surround sound content from DVDs, radio, and downloaded music needs to be rendered on both car speakers with a maximum sweet spot and on rear-seat headphones
Our automotive solutions like SRS CS Auto, SRS Circle Surround II, and SRS TruSurround XT meet these needs and provide manufacturers in this segment with a fully tunable solution
In 2005, customers using our automotive technology included Fujitsu-Ten, Kenwood, and Philips
Semiconductors Our custom ASIC customers include the Asia-based manufacturing facilities for consumer electronics, telecommunications and personal computer manufacturers headquartered in North America, Europe and Asia Pacific
We believe our expertise in design work allows us to offer our customers a shorter development cycle, smaller die size and faster turnaround time for final production, which strengthens our relationships with our customers and helps us retain our competitive advantage in the Asia Pacific region
Our target customers for ICs are the original design manufacturers, or ODMs and OEMs of a variety of television applications, including LCD, projection, CRT and plasma televisions, as well as personal telecommunications, automotive, portable audio and personal computer equipment
Customer Concentration For fiscal year 2005, there was no customer that accounted for more than 10prca of consolidated revenues
For fiscal year 2004, one customer in the semiconductor segment accounted for approximately 10prca or dlra2cmam180cmam065 of consolidated revenues
For fiscal year 2003, one customer in the semiconductor segment accounted for approximately 11prca or dlra2cmam107cmam790 of consolidated revenues
Given the significant amount of revenues derived from these customers, the loss of any such customer or the uncollectibility of related receivables could have a material adverse effect on our financial condition and results of operations
Our Strategy As explained above, we are pursuing the divestiture of our semiconductor business in order to focus on our licensing business
Consequently, the following discussion addresses the key elements of the strategy for our licensing business
Our sales strategy is to identify high-growth markets, develop needed technology solutions and features and work with software and semiconductor platform partners to make these technologies widely 9 ______________________________________________________________________ available and easy-to-implement by OEMs and ODMs
We believe that we will continue to strengthen our market position as a world leader in audio and voice technology by employing the strategy of providing a continuous stream of patented audio and voice technologies, penetrating new licensing accounts, expanding relationships with existing licensees, creating a broad platform of software and semiconductor partners and developing strong brand awareness of the SRS logo
The mission of our licensing platform efforts is to achieve comprehensive and strategic coverage for our technology solutions within all of our targeted vertical product markets in order to expand sales and licensing opportunities
By developing strong relationships with the leading software and semiconductor companies, our audio technologies can be delivered to customers worldwide across high growth and high volume product applications
We work together with our platform partners (leading semiconductor manufacturers and middleware or firmware software providers) to provide our mutual customers with the technology, which best fits their needs
Many times, a platform partner will become enabled with our technology due to a customer request
Other platforms become enabled with our technology due to their identification as a key component to enter a new market
As a technology licensing company, one of our greatest assets is the strength of our brand
Since brand recognition drives licensing sales, we have invested in strategies that increase consumer awareness of SRS Labs with the ultimate goal of establishing our brand with both product manufacturers and consumers around the world as the symbol for high-quality audio
The three primary vehicles that we use to further the proliferation of our brand are: (a) placement of the SRS logo by OEMS on products and in co-marketing programs; (b) online branding programs; and (c) use, and recognition of use, of SRS technology by content and broadcast professionals
In the majority of products which use SRS technologies, our logo is either prominently displayed on the product itself or, in the case of software products and mobile phones, featured in the graphical user interface
This consistent logo exposure is considered a key tool in reaching consumers worldwide
In addition, we work with our OEM customers as they launch new products that feature SRS technologies
We supply complete SRS corporate and technology tool kits with a wide array of material, including SRS logos, illustrations, technology explanations and suggested demonstration material
In 2005, for example, we worked with Dell to place SRS Circle Surround encoded high-definition video and our logo into their sales kiosks
Online Branding
Online exposure has also been an important part of our branding strategy
A beneficial component of our relationship with Microsoft is that the SRS logo displayed in the audio control panel of Microsoft’s Windows® Media Player links to an SRS technology page
As a result, SRS has received significant traffic and opportunities to create brand awareness with consumers and to educate consumers on the benefits of SRS technology
Our online efforts also include the direct sale of plug-ins for Windows Media Player
Revenue from the sale of these products is not significant, but gives us a valuable demonstration platform to showcase our audio technologies
Use of SRS Technology by Content and Broadcast Professionals
We develop, license and sell professional hardware and software products to enable content companies, broadcasters and music publishers to encode their material using our SRS Circle Surround technology
When SRS Circle Surround is professionally used, the logo is often displayed within the content itself, on the packaging material, or in the case of radio an announcement that the broadcast is being delivered in SRS Circle Surround
We have concentrated on three key market segments in the professional audio space: television, radio and music, and have developed a line of hardware and software products to address these markets
These products are sold directly to professional customers and are also available from selected dealers and distributors servicing the professional audio and broadcast communities
We did not generate significant revenue from the sale of 10 ______________________________________________________________________ professional hardware equipment in 2005
The primary purpose of this business is to enable our other businesses and to increase awareness for SRS Labs within the content community
Sales and Marketing We have two types of revenue collection systems with our licensees—bundled or non-bundled
Under a bundled agreement, royalty revenue may be collected by our platform partner at the time the solution is sold to an OEM or ODM Most often, however, we collect revenue directly from our licensees
These licensing arrangements with OEMs or ODMs authorize them to design, build and sell products containing our technology
Under this licensing method, OEM product licensees are free to choose a semiconductor solution from the platform partner that best suits their technical and cost-of-goods-sold requirements
We receive royalties directly from the licensed OEM or ODM for the use of our technologies in licensed products manufactured and shipped by the OEM or ODM Many major OEMs have licenses or purchase products manufactured by a licensed ODM for the use of one or more of our technologies and for the use and display of our trademarks
In the case of the platform partner who bundles our technology within their solution, the cost of the solution includes our royalty at the time it is sold
The platform partner remits that royalty directly back to us on behalf of the licensee, thus streamlining the royalty collection process of royalty reporting
Our process for selecting particular platform partners for distributing our technology is based on several criteria including: (a) segment leadership—we target chip partners that hold preeminent positions in market segments characterized by high growth, volume and/or margins; (b) volume—platforms which will maximize exposure of our technologies to a large number of potential OEMs; (c) synergy—platforms which serve to position our technologies along with compatible and additive technologies for integrated delivery; and (d) convergence potential—which enable us to establish a presence on platforms that intersect merging functional features
An example of this would be the platforms for new personal multifunctional devices that include mobile phone, personal digital assistant, or PDA, and MP3 capabilities
To implement our licensing sales strategy within our identified vertical markets, we have established a direct sales force and a worldwide network of independent sales agents
In North America, we employ a direct sales force to market our portfolio of audio and voice technologies to the OEM community
Internationally, we maintain offices in Japan, Hong Kong and Korea to support our multi-national OEM customers
We actively promote the use of our trademarks and logos and direct customers to prominently display the appropriate SRS technology logo on products, packaging and in advertising
We work closely with our licensees to enhance their success in selling finished products and semiconductor products that incorporate our technologies through a variety of licensee support programs
These programs include engineering support, sales training, tradeshow support, publicity and media relations programs, customized marketing materials, advertising, speaking engagements and industry conferences
Where possible, we use the Internet to provide technology demonstrations
We conduct in-person technology demonstrations or presentations for the press and other companies to promote our technologies and products
We also regularly participate in tradeshows and conferences to increase awareness of our technologies and to market our technologies and products
We work closely with our licensees and Platform Partners to actively explore additional opportunities to place our technologies in new products and/or markets
Backlog Backlog is applicable only to our semiconductor business
Sales of semiconductors are primarily made pursuant to standard purchase orders for the delivery of ASIC and IC products
Order quantities and delivery schedules are frequently changed to reflect product availability, scheduling at our fabrication partner facilities or changes in our customers’ needs
Customer orders can be canceled or rescheduled without significant penalty to the customer
Accordingly, our backlog at any particular date is not 11 ______________________________________________________________________ representative of actual sales for any succeeding period
For this reason, we believe that backlog is not generally a good indicator of future revenue
As of December 2005 and 2004, the backlog of orders for ASIC and IC products to non-affiliated parties was dlra961cmam194 and dlra1cmam539cmam567, respectively
We expect that all or substantially the entire current backlog of orders for 2005 will be completed in 2006
Research and Development Our customers compete in markets that are characterized by rapidly changing technology and continuous improvement in products and services
Our research and development expenditures in 2005, 2004, and 2003 were approximately 26dtta1prca, 30dtta0prca and 28dtta9prca of total operating expenses respectively
These expenses consist of salaries and related costs of employees and consultants engaged in ongoing research, design and development activities and costs for engineering materials and supplies
As of December 31, 2005, we had 51 employees in our R&D group representing 45prca of our total human resources
Our software, hardware and application engineers focus on developing intellectual property, technology solutions and consumer products
Twelve engineers are based in the US and support of our licensing business with the remaining 39 engineers based in Hong Kong and support of our semiconductor business
Competition We compete in each of our business segments with a number of different companies, which produce a variety of technologies, processes and products
Licensing Competition in the audio, voice and surround sound technology licensing business includes other licensing companies who offer competing technologies as well as the internal engineering department of our licensees, who may develop audio technologies for use in their own products
In the field of audio improvement, we compete directly with other audio providers, including Audistry by Dolby, BBE Sound, and Qsound
Our 3D positional audio technology directly competes with technologies from QSound and Synoptic
We believe that our bass technology, TruBass, competes directly with several technologies, including MaxxBass from Waves, Ltd, Vi
BE from Spatializer, and non-proprietary bass systems, such as Bass Boost, that are included on a variety of electronics products, including televisions, portable stereos and speaker products
Because our audio technologies work with any existing recorded material, whether mono, stereo or surround sound, most of our audio technologies, including SRS 3D, SRS FOCUS, SRS TruBass and SRS Dialog Clarity, can be used either as an alternative or as a complement to almost any competing audio technology
Our surround sound rendering technologies compete primarily with Dolby Virtual Speaker and our surround sound format competes directly with the Dolby ProLogic family
However, our surround sound decoders and renderers are compatible with third party content formats, creating an opportunity for cooperation
Specifically, our surround sound decoders compete primarily with Dolby ProLogic II and DTS NEO 6
Many companies in the wireless and telecommunications industry are investigating methods to increase the quality of a voice signal; but we believe that their development work focuses on techniques to reduce noise and provide echo cancellation
We are not aware of any direct competing technologies to our voice technology, VIP, which processes the actual voice signal to improve intelligibility leveraging the nature of the human speech pattern
VIP is compatible to these other noise cancellation techniques
Many of the companies referenced above have, or may have, substantially greater resources than us to devote to advance their existing technologies and develop new products
We believe that we compete based primarily on the quality and performance of our proprietary technologies, brand name awareness, 12 ______________________________________________________________________ the ease and cost of implementing our technologies, the ability to meet OEMs’ needs to differentiate their products, and the strength of our licensee relationships
However, there can be no assurance that based on these factors, we will continue to be competitive with existing or future products or technologies of our competitors
In the broadcast and professional audio markets, our Circle Surround technology competes directly with surround sound formats from Dolby Laboratories and DTS, Inc, which market professional products for the encoding and creation of multichannel content
Both of these companies have more established reputations, greater technical, sales, marketing and distribution capabilities and stronger brand presence in the movie/cinema, television broadcast and music recording segments of professional audio
These competitors also have established or may establish strategic relationships with potential customers of our Circle Surround technology that may affect our customers’ decisions to purchase products or license technology from us
Semiconductors The Asia Pacific semiconductor industry is dominated by several major suppliers, such as Motorola, National Semiconductor and Texas Instruments
These established semiconductor companies usually do not offer custom design services to manufacturers and will only do so if the number of semiconductors required by such manufacturers is very large
We occasionally compete with smaller design houses in Japan, Taiwan or Korea, such as Sunplus, but most of these design houses are focused on standard semiconductor chip categories, such as random access memory, micro-controller and other non-proprietary functional processes
We believe that our ASIC team is more flexible in its strategy of designing new products, as well as more responsive in the service provided to clients
With 19 years of experience in the Asia Pacific semiconductor market, our large accumulated design IP library can be reused for different designs and can support a shorter chip development cycle and a lower chip cost
Using our proprietary software, many of our designs can be re-targeted for different foundries and processes, which allows us to reduce risk and cost
We have strong in-house testing capabilities, using state-of-the-art software and hardware development tools
We also believe that our expertise in local business practices and a strong franchise of relationships with clients gives us a competitive advantage over newcomers to the industry and large multi-national firms
Our ability to develop standard ICs that incorporate our audio technologies has opened up new chip sales opportunities, but could in the future cause channel conflict with our network of SRS technology semiconductor partners
Our objective has been to minimize this conflict by concentrating our design and sales efforts on chip products for markets and product applications that are underserved by our existing semiconductor partners
The markets in which we sell our products are also subject to significant price competition
Accordingly, we expect to continue to experience declines in the selling prices of our products over the life cycle of each product
In order to offset declines in the selling prices of our products, we have been required to reduce the costs of products through product design changes, manufacturing process changes, volume discounts and other savings negotiated with our manufacturing subcontractors
Since we do not operate our own manufacturing facilities, we may not be able to reduce costs as rapidly as competitors who perform their own manufacturing
Our gross margins are affected by our ability to design and introduce, in a timely manner, lower-cost versions of existing products or higher gross margin new products, and our ability to successfully manage our manufacturing subcontractor relationships
13 ______________________________________________________________________ Intellectual Property Rights and Proprietary Information We operate in industries where innovation, investment in new ideas and protection of intellectual property rights are important for success
We rely on a variety of intellectual property protections for our products and services, including patent, copyright, trademark and trade secret laws and contractual obligations
We pursue a policy of enforcing such rights
There can be no assurance, however, that our intellectual property rights will be adequate to ensure our competitive position, or that competitors will not be able to produce a non-infringing competitive product or service
There can be no assurance that third parties will not assert infringement claims against us, or that if required to obtain any third party licenses as a result of an infringement dispute, we will be able to obtain such licenses
Although we believe that our patents and trademarks are important to each of our business segments, such patents and trademarks are especially important to the licensing business segments
In order to protect the underlying technology concepts, we have filed and/or obtained patents for all of our marketed technologies including technologies marketed under the trademarks SRS, TruSurround, TruSurround XT, FOCUS, Circle Surround, Circle Surround II, WOW, VIP and TruBass
In addition, we have numerous issued patents and patents pending for speaker and other acoustic reproduction technologies
We pursue a general practice of filing patent applications for our technologies in the United States and various foreign countries where our licensees manufacture, distribute or sell licensed products
We continually update and add new applications to our patent portfolio to address changing worldwide market conditions and our new technological innovations
The range of expiration dates for our patents extend between the years 2006 to 2015
We have multiple patents covering unique aspects and improvements for many of our technologies
Accordingly, the expiration of any single patent is not likely to significantly affect our intellectual property position or the ability to generate licensing revenue
Our strategy for protection of our trademarks identifying the various SRS technology solutions is commensurate with our strategy for obtaining patent protection
Specifically, we routinely file US federal and foreign trademark applications for the various word names and logos used to market our technology solutions to licensees and the general public
The duration of the US and foreign registered trademarks can typically be maintained indefinitely, provided proper maintenance fees are paid and trademarks are continually used or licensed by us
Seasonality Due to the dependence of both our licensing and semiconductor businesses on the consumer electronics market, we experience seasonal fluctuation in sales and earnings
In particular, we believe that the licensing business experiences seasonality relating to the Christmas season in the fourth quarter, and the semiconductor business located in the Asia Pacific region experiences seasonality related to the Chinese New Year in the first quarter
We have moved toward diversifying our key market segments in the consumer electronics industry in an effort to even out our seasonal fluctuation
Employees As of December 31, 2005, we employed 113 persons, 23 in finance and administration; 51 in research and development, engineering and product development; and 39 in sales and marketing
Of the 113 employees, we employ 74 individuals in our semiconductor business; 12 in finance and administration; 39 in research and development, engineering and product development; and 23 in sales and marketing
All of the semiconductor employees are located overseas
None of our employees are covered by a collective bargaining agreement or are presently represented by a labor union
We have not experienced any labor problems or a work stoppage and believe we have good relations with our employees
There we make available, free of charge, our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to those reports, as soon as reasonably practicable after we electronically file such material with or furnish it to the SEC Our SEC reports can be accessed through the investor relations section of our website
The information found on our website is not part of this or any other report we file with or furnish to the SEC Item 1A Risk Factors We are exposed to risks in our licensing business related to product and customer concentration
Currently, our licensing revenue is concentrated in the home theater market with the majority of revenue generated from the inclusion of SRS technology inside televisions, DVD players and set-top boxes
We expect that the consumer home entertainment market will continue to account for a significant portion of our licensing revenues for the foreseeable future
While consumer spending in general on consumer electronic products has increased, retail prices for certain consumer electronics products that include our audio technology, such as DVD players, have decreased significantly
Indications are that this trend will continue for the foreseeable future
From time to time, certain of our OEM and semiconductor manufacturer customers may account for a significant portion of revenue from a particular product application, such as DVD players, set-top boxes or televisions
Consumer electronics products manufacturers could decide to exclude our audio rendering technology from their home theater products altogether in an effort to reduce cost
The loss of any such customer could have a material adverse affect on our financial condition and results of operations
Our business is highly dependent on the consumer electronics market, which is characterized by short product life cycles, fluctuations in demand and seasonality, and is subject to risks related to product transitions and supply of other components
The consumer electronics market is characterized by intense competition, rapidly evolving technology, and ever-changing consumer preferences
These factors result in the frequent introduction of new products, short product life cycles and significant price competition
The dynamic nature of this market limits our, as well as our customers’ ability to accurately forecast quarterly and annual sales
If we, or our customers, are unable to manage product transitions, our business and results of operations could be negatively affected
Pricing pressures on the consumer electronics product manufacturers, who incorporate our technologies into their products, could limit the licensing fees we charge for our technologies, which could adversely affect our revenues
The markets for the consumer electronics products in which our technologies are incorporated are intensely competitive and price sensitive
Retail prices for consumer electronics products that include our technologies, such as DVD players and home theater systems, have decreased significantly, and we expect prices to continue to decrease for the foreseeable future
In response, manufacturers have sought to reduce their product costs, which can result in downward pressure on the licensing fees we charge our customers who incorporate our technologies
A decline in the licensing fees we charge could materially and adversely affect our operating results
We conduct operations in a number of countries and are subject to risks of international operations, particularly in Asia and the People’s Republic of China
We have significant operations in Hong Kong, the People’s Republic of China (PRC) and other parts of Asia that require refinement to adapt to the changing market conditions in those regions
Our 15 ______________________________________________________________________ operations in Asia, and international operations in general, are subject to risks of unexpected changes in, or impositions of, legislative or regulatory requirements
Our customers geographically located in the Asia Pacific markets accounted for approximately 89prca, 86prca, and 91prca of total Company sales in 2005, 2004 and 2003, respectively and are expected to continue to account for a substantial percentage of sales in the future
The economic climate in Asia continues to be impacted by increases in unemployment, declines in consumer spending, currency devaluation and bank failures
Any of these factors, should they continue, could significantly reduce the demand for the end user goods in which our products and technologies are used
The PRC economy has experienced significant growth in the past decade; but such growth has been uneven across geographic and economic sectors
There can be no assurance that such growth will continue or that any potential currency devaluation in the region will not have a negative effect on our business, including Valence
The PRC economy has also experienced deflation in the past, which may continue in the future
The current economic situation may adversely affect our profitability over time as expenditures for consumer electronics products and information technology may decrease due to the results of slowing domestic demand and deflation
Hong Kong is a Special Administrative Region of the PRC with its own government and legislature
Hong Kong enjoys a high degree of autonomy from the PRC under the principle of “one country, two systems
” It is possible that Hong Kong may not continue to enjoy autonomy from the PRC The Hong Kong dollar has remained relatively constant due to the US dollar peg and currency board system that has been in effect in Hong Kong since 1983
Since mid-1997, interest rates in Hong Kong have fluctuated significantly and real estate and retail sales have declined
It is possible that the Hong Kong economy may deteriorate or that the historical currency peg of the Hong Kong dollar to the US dollar may not be maintained
Continued declining consumer spending in Hong Kong, deflation or the discontinuation of the currency peg could adversely affect our business
Our ability to generate revenues and meet with customers may be effected by widespread illness Widespread illnesses such as the SARS illness and the Avian Influenza, or Asia Bird Flu, could impact our operations or our consumer electronics licensee’s operations
For example, our ability to visit our customers, our ability to conduct sales meetings or presentations, and sell through rates of electronics products to end consumers may be dramatically effected by either widespread or perceived potential illnesses
We are uncertain of the total costs associated with the planned divestiture of Valence
In order for us to focus on our licensing business, our Board approved on February 23, 2006 the sale of our semiconductor business
In connection with such sale, the Company may incur cash and non-cash accounting charges, which at the present cannot be reasonably estimated
The timing and amount of the net charges may have a negative impact to the statement of operations
If the sale of consumer electronics products incorporating our technologies does not grow in emerging markets, our ability to increase our licensing revenue may be limited
We also expect that growth in our licensing revenue will depend, in part, upon the growth of sales of consumer electronics products incorporating our technologies in other countries, including China and India, as consumers in these markets have more disposable income and are increasingly purchasing entertainment products with surround sound capabilities
However, if our licensing revenue from the use of our technologies in these new markets or geographic areas does not expand, our prospects could be adversely affected
16 ______________________________________________________________________ We have a long and unpredictable sales cycle, which can result in uncertainty and delays in generating additional revenues
Historically, because of the complexity of our technologies, it can take a significant amount of time and effort to explain the benefits of our technologies and to negotiate a sale
For example, it typically takes six to nine months after our first contact with a prospective customer before we start licensing our technology to that customer
In addition, purchases of our products are usually made in connection with new design starts, the timing of which is outside of our control
Accordingly, we may be unable to predict accurately the timing of any significant future sales of our products
We may also spend substantial time and management attention on potential license agreements that are not consummated, thereby foregoing other opportunities
If our patents and other intellectual property rights do not adequately protect our products, we may lose market share to our competitors and be unable to operate our business profitably
Our ability to compete may be affected by our ability to protect our proprietary information
We have filed numerous US and foreign patent applications and to date have a number of issued US and foreign patents covering various aspects of our technologies
There can be no assurance that the steps taken by us to protect our intellectual property will be adequate to prevent misappropriation of our technology or that our competitors will not independently develop technologies that are substantially equivalent or superior to our technology
In addition, the laws of certain foreign countries may not protect our intellectual property rights to the same extent, as do the laws of the US It is possible that third parties may assert claims or initiate litigation against us or our customers with respect to existing or future products
In addition, we may initiate claims or litigation against third parties for infringement of our proprietary rights or to determine the scope and validity of our proprietary rights
If we lose the services of our key personnel, or if we are unable to attract and retain other key personnel, we may not be able to manage our operations or meet our growth objectives
Our future success depends to a large extent upon the continued service of key personnel, including engineering, sales and marketing staff, and highly skilled semiconductor design staff
We anticipate that any future growth will require us to recruit and hire a number of new personnel in engineering, operations, finance, sales and marketing
Competition for such personnel can be intense, and it is possible that we may not be able to recruit and retain necessary personnel to operate our business and support future growth
The market price of our common stock is volatile and your investment in our common stock could suffer a decline in value
The trading price of our common stock has been, and will likely continue to be, subject to wide fluctuations in response to quarterly variations in our operating results, announcements of new products or technological innovations by us or our competitors, strategic alliances between us and third parties, general market fluctuations and other events and factors
Changes in earnings estimates made by brokerage firms and industry analysts relating to the markets in which we do business, or relating to us specifically, have in the past resulted in, and could in the future result in, an immediate and adverse effect on the market price of the common stock
Even though our stock is quoted on the Nasdaq Stock Market, our stock has had and may continue to have low trading volume and high volatility
The historically low trading volume of our stock makes it more likely that a severe fluctuation in volume, either up or down, will significantly impact the stock price
Since our shares are thinly traded, our shareholders may have difficulty selling our common stock
17 ______________________________________________________________________ Our certificate of incorporation and bylaws as well as Delaware law contain provisions that could discourage transactions resulting in a change in control, which may negatively affect the market price of our common stock
Our certificate of incorporation, our bylaws and Delaware law contain provisions that might enable our management to discourage, delay or prevent change in control
In addition, these provisions could limit the price that investors would be willing to pay in the future for shares of our common stock
We face intense competition from companies with greater brand recognition and resources
The digital audio, consumer electronics, and entertainment markets are intensely competitive, subject to rapid change, and significantly affected by new product introductions and other market activities of industry participants Many of our current and potential competitors enjoy substantial competitive advantages, including: · greater name recognition; · a longer operating history; · more developed distribution channels and deeper relationships with semiconductor and consumer electronics products manufacturers; · a more extensive customer base; · broader product and service offerings; · greater resources for competitive activities, such as research and development, strategic acquisitions, alliances, joint ventures, sales and marketing, and lobbying industry and government standards; and · more technicians and engineers
As a result, these current and potential competitors may be able to respond more quickly and effectively than we can to new or changing opportunities, technologies, standards, or customer requirements