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Wiki Wiki Summary
Customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.
Regulation Regulation is the management of complex systems according to a set of rules and trends. In systems theory, these types of rules exist in various fields of biology and society, but the term has slightly different meanings according to context.
Regulation A In the United States under the Securities Act of 1933, any offer to sell securities must either be registered with the United States Securities and Exchange Commission (SEC) or meet certain qualifications to exempt it from such registration. Regulation A (or Reg A) contains rules providing exemptions from the registration requirements, allowing some companies to use equity crowdfunding to offer and sell their securities without having to register the securities with the SEC. Regulation A offerings are intended to make access to capital possible for small and medium-sized companies that could not otherwise bear the costs of a normal SEC registration and to allow nonaccredited investors to participate in the offering.
Regulation (European Union) A regulation is a legal act of the European Union that becomes immediately enforceable as law in all member states simultaneously. Regulations can be distinguished from directives which, at least in principle, need to be transposed into national law.
Merchandising Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
Visual merchandising Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest.
Service Merchandise Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods, and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.
Merchandiser A merchandiser is an arcade gaming device, which features a machine that contains a display of merchandise, which can be won by playing the game.\nIn the trade, such games are described as "skill with prize" (SWP) games, and are a hybrid of games of skill and games of chance, with the preponderance of skill or chance differing between devices and often able to be set by the operator.
Merchandise Mart The Merchandise Mart (or the Merch Mart, or the Mart) is a commercial building located in downtown Chicago, Illinois. When it was opened in 1930, it was the largest building in the world, with 4 million square feet (372,000 m2) of floor space.
General line of merchandise General line of merchandise or general merchandise is a term used in retail and wholesale business in reference to merchandise not limited to some particular category. General merchandise stores (general stores) address this sector of retail.
Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer.
Gross merchandise volume Gross merchandise volume (alternatively gross merchandise value or GMV) is a term used in online retailing to indicate a total sales monetary-value (e.g. in U.S. dollars or Euros) for merchandise sold through a particular marketplace over a certain time frame.
Return merchandise authorization A return merchandise authorization (RMA), return authorization (RA) or return goods authorization (RGA) is a part of the process of returning a product to receive a refund, replacement, or repair during the product's warranty period. Both parties can decide how to deal with it, which could be refund, replacement or repair.
Fashion merchandising Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Profitability analysis In cost accounting, profitability analysis is an analysis of the profitability of an organisation's output. Output of an organisation can be grouped into products, customers, locations, channels and/or transactions.
Profitability index Profitability index (PI), also known as profit investment ratio (PIR) and value investment ratio (VIR), is the ratio of payoff to investment of a proposed project. It is a useful tool for ranking projects because it allows you to quantify the amount of value created per unit of investment.
Customer Profitability Analysis Customer Profitability Analysis (in short CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segments of customers, by attributing profits and costs to each customer separately. CPA can be applied at the individual customer level (more time consuming, but providing a better understanding of business situation) or at the level of customer aggregates / groups (e.g.
Profit (economics) An economic profit is the difference between the revenue a commercial entity has received from its outputs and the opportunity costs of its inputs. It equals to total revenue minus total cost, including both explicit and implicit costs.
Customer profitability Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."\nCalculating customer profit is an important step in understanding which customer relationships are better than others.
Small Is Profitable Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size is a 2002 book by energy analyst Amory Lovins and others. The book describes 207 ways in which the size of "electrical resources"—devices that make, save, or store electricity—affects their economic value.
Porter's five forces analysis Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
SAP ERP SAP ERP is an enterprise resource planning software developed by the German company SAP SE. SAP ERP incorporates the key business functions of an organization. The latest version of SAP ERP (V.6.0) was made available in 2006.
Net income In business and accounting, net income (also total comprehensive income, net earnings, net profit, bottom line, sales profit, or credit sales) is an entity's income minus cost of goods sold, expenses, depreciation and amortization, interest, and taxes for an accounting period.It is computed as the residual of all revenues and gains less all expenses and losses for the period, and has also been defined as the net increase in shareholders' equity that results from a company's operations. It is different from gross income, which only deducts the cost of goods sold from revenue.
Profitable growth Profitable Growth is the combination of profitability and growth, more precisely the combination of Economic Profitability and Growth of Free cash flows. Profitable growth is aimed at seducing the financial community; it emerged in the early 80s when shareholder value creation became firms’ main objective.
Operations management Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in meeting customer requirements.
Formula One regulations The numerous Formula One regulations, made and enforced by the FIA and later the FISA, have changed dramatically since the first Formula One World Championship in 1950. This article covers the current state of F1 technical and sporting regulations, as well as the history of the technical regulations since 1950.
Regulation of therapeutic goods The regulation of therapeutic goods, defined as drugs and therapeutic devices, varies by jurisdiction. In some countries, such as the United States, they are regulated at the national level by a single agency.
Radio regulation Radio regulation refers to the regulation and licensing of radio in international law, by individual governments, and by municipalities.\n\n\n== International regulation ==\nThe International Telecommunication Union (ITU) is a specialized agency of the United Nations (UN) that is responsible for issues that concern information and communication technologies.
New York Codes, Rules and Regulations The New York Codes, Rules and Regulations (NYCRR) contains New York state rules and regulations. The NYCRR is officially compiled by the New York State Department of State's Division of Administrative Rules.
Queen's Regulations The Queen's Regulations (first published in 1731 and known as the King's Regulations when the monarch is a king) is a collection of orders and regulations in force in the Royal Navy, British Army, Royal Air Force, and Commonwealth Realm Forces (where the same person as on the British throne is also their separate head of state), forming guidance for officers of these armed services in all matters of discipline and personal conduct. Originally, a single set of regulations were published in one volume.
Special Activities Center The Special Activities Center (SAC) is a division of the Central Intelligence Agency responsible for covert operations and paramilitary operations. The unit was named Special Activities Division (SAD) prior to 2015.
Arithmetic Arithmetic (from Ancient Greek ἀριθμός (arithmós) 'number', and τική [τέχνη] (tikḗ [tékhnē]) 'art, craft') is an elementary part of mathematics that consists of the study of the properties of the traditional operations on numbers—addition, subtraction, multiplication, division, exponentiation, and extraction of roots. In the 19th century, Italian mathematician Giuseppe Peano formalized arithmetic with his Peano axioms, which are highly important to the field of mathematical logic today.
Operation Mincemeat Operation Mincemeat was a successful British deception operation of the Second World War to disguise the 1943 Allied invasion of Sicily. Two members of British intelligence obtained the body of Glyndwr Michael, a tramp who died from eating rat poison, dressed him as an officer of the Royal Marines and placed personal items on him identifying him as the fictitious Captain (Acting Major) William Martin.
Bitwise operation In computer programming, a bitwise operation operates on a bit string, a bit array or a binary numeral (considered as a bit string) at the level of its individual bits. It is a fast and simple action, basic to the higher-level arithmetic operations and directly supported by the processor.
Emergency operations center An emergency operations center (EOC) is a central command and control facility responsible for carrying out the principles of emergency preparedness and emergency management, or disaster management functions at a strategic level during an emergency, and ensuring the continuity of operation of a company, political subdivision or other organization.\nAn EOC is responsible for strategic direction and operational decisions and does not normally directly control field assets, instead leaving tactical decisions to lower commands.
Operations research Operations research (British English: operational research), often shortened to the initialism OR, is a discipline that deals with the development and application of advanced analytical methods to improve decision-making. It is sometimes considered to be a subfield of mathematical sciences.
Operation (mathematics) In mathematics, an operation is a function which takes zero or more input values (called operands) to a well-defined output value. The number of operands (also known as arguments) is the arity of the operation.
Risk Factors
SPORTSMANS GUIDE INC Item 1A Risk Factors RISK FACTORS You should carefully consider the risk factors described below as well as the other information in our SEC filings before making an investment in The Sportsman’s Guide, Inc
common stock
Risks Related to Our Business We are subject to multiple risks and uncertainties associated with our catalog and online retailing businesses, any of which could materially impact our operating results and cash flows
Our business is subject to a number of risks and uncertainties associated with our catalog and Internet retailing businesses, some of which are beyond our control, including the following: • lower and less predictable response rates for catalogs and emails sent to prospective and existing customers; • increases in US Postal Service rates, paper costs and printing costs resulting in higher catalog production costs and lower profit margins; • failures to properly design, print and mail our catalogs in a timely manner; • failures to timely fill customer orders; • changes in consumer preferences, willingness to purchase goods through catalogs or the Internet, weak economic conditions and economic uncertainty, and unseasonable weather in key geographic markets; • increases in software filters that may inhibit our ability to market our products through email messages to our customers and increases in consumer privacy concerns relating to the Internet; • changes in applicable federal and state regulation, such as the Federal Trade Commission Act, the Children’s Online Privacy Act, the Fair Credit Reporting Act and the Gramm-Leach-Bliley Act; • breaches of Internet security; and • failures in our Internet infrastructure or the failure of systems of third parties, such as telephone or electric power service, resulting in website downtime, call center closures or other problems
Any one or more of these factors could result in lower-than-expected sales for our business
These factors could also result in increased costs, increased merchandise returns, slower turning inventories, inventory write-downs and working capital constraints
Any of these performance shortcomings would likely materially harm our operating results and cash flows
13 _________________________________________________________________ [51]Table of Contents We must successfully anticipate changing consumer preferences and buying trends, order and manage our inventory to reflect customer demand and manage backorders or our net sales and profitability will be adversely affected
Our success depends upon our ability to anticipate and respond to merchandise trends and customer demands in a timely manner and successfully manage our inventory
We cannot predict consumer preferences with certainty and they may change over time
We usually must order merchandise well in advance of the applicable selling season
The extended lead times for many of our purchases may make it difficult for us to respond rapidly to new or changing product trends or changes in prices
If we misjudge either the market for our merchandise or our customers’ purchasing habits, our net sales may decline significantly and we may not have sufficient quantities of merchandise to satisfy customer demand or we may be required to mark down excess inventory, either of which would result in lower profit margins
TSG’s average customer order is approximately three items
Backorders frequently result in our shipping the customer two packages, but we charge the customer shipping only for the first package
Effectively managing our level of backorders depends on both our ability to accurately forecast customer demand and product availability from our vendors
Higher backorder levels increase our shipping costs and negatively impact our operating results
We depend on vendors and service providers to operate our business and any disruption of their supply of products and services could have an adverse impact on our net sales and profitability
We depend on a number of vendors and service providers to operate our business, including: • vendors to supply our merchandise in sufficient quantities at competitive prices in a timely manner; • outside printers and catalog production vendors to print and mail our catalogs; • shipping companies, such as United Parcel Service, the US Postal Service and common carriers, for timely delivery of our catalogs, shipment of merchandise to our customers and delivery of merchandise from our vendors to us; • telephone companies to provide telephone service to our in-house and outside call centers; • outside call centers to handle inbound customer telephone orders; • communications providers to provide our Internet users with access to our websites; and • factory direct vendors for timely fulfillment of merchandise orders
Any disruption in these services could have a negative impact on our ability to market and sell our products, and serve our customers
We are also subject to risks, such as the unavailability of raw materials, labor disputes, union organizing activity, strikes, inclement weather, natural disasters, war and terrorism, and adverse general economic and political conditions, that might limit our vendors’ ability to provide us with quality merchandise or services that we rely upon on a timely basis
We may not be able to develop relationships with new vendors, and products or services from alternative sources, if available at all, may be of a lesser quality and more expensive than those we currently purchase
Any delay or failure in offering products to our customers could have an adverse impact on our net sales and profitability
In addition, if the cost of fuel continues to rise or remains at current levels, the cost to deliver merchandise to our customers from our distribution center may rise which could have an adverse impact on our profitability
Because we do not have long-term contracts with our suppliers, we may not have continued access to necessary products and our net sales may suffer
Our financial performance depends on our ability to purchase our products in sufficient quantities at competitive prices
We offer a changing mix of products and, therefore, our buyers must develop and maintain relationships with vendors to locate sources for high-quality, low price, name brand merchandise they believe will interest our customers
We purchase our products for TSG from over 1cmam500 domestic and foreign manufacturers
On the other hand, TGW’s top ten suppliers accounted for 75prca of its purchases in 14 _________________________________________________________________ [52]Table of Contents 2005
We have no long-term purchase contracts with any of these suppliers, and therefore, have no contractual assurances of continued supply, access to products or favorable pricing
We also cannot ensure that we will be able to locate sources for or maintain ongoing access to manufacturers’ close-outs, military surplus and other items featured by us or that such merchandise will be available to us at the times or prices or in the quantities desired
Any vendor could increase prices or discontinue selling to us at any time
If we are unable to maintain these supplier relationships, our ability to offer high-quality, favorably-priced products to our customers may be impaired, and our net sales and gross profits could decline
We will consider acquisitions as part of our growth strategy, and failure to adequately evaluate or integrate any acquisitions could harm our business
We actively seek and evaluate opportunities to develop or acquire businesses within our core outdoor focus area; however, we have limited experience in acquiring other businesses
In June 2004, we acquired TGW We expect to continue to consider opportunities to acquire pure-play ecommerce companies that do not fully utilize the catalog channel and intend to leverage our operating expertise, vendor relationships and balance sheet to create value through acquisition opportunities
Even if we succeed in acquiring or developing any such businesses, those new businesses will face a number of risks and uncertainties, including: • difficulties in integrating newly acquired or newly developed businesses into existing operations; • our current and planned facilities, computer systems and personnel and controls may not be adequate to support our future operations; • problems maintaining uniform standards, procedures, controls and policies; • unanticipated costs associated with the acquisition; • diversion of management’s attention from our existing business; • adverse effects on existing business relationships with suppliers and customers; • risks associated with entering product categories in which we have no or limited prior experience; • the risk that we will face competition from established or larger competitors in the new markets we may enter; and • potential loss of key employees of acquired organizations
We may not realize the anticipated benefits of any acquisition or development of a new business, in which event we will not be able to achieve an attractive return on our investment
Further, if we fail to properly evaluate and execute future acquisitions, our management team may be distracted from our day-to-day operations, our business may be disrupted and our operating results may suffer
We source our private label merchandise internationally, which subjects us to tariffs, duties and currency fluctuations as well as other risks and could increase our costs and, therefore, decrease our gross profits as well as decrease our ability to ship our merchandise in a timely manner
We source our private label merchandise from importers abroad
We expect to source an increasing amount of merchandise directly from vendors abroad, particularly in Asia, which will subject us to risks and uncertainties, including: • burdens associated with doing business overseas, including tariffs and import duties, import/export controls or regulations and quotas; • if shipping is delayed, backorders may result or orders may be cancelled; • difficulty in identifying and supervising vendors in foreign countries; • declines in the value of the US dollar relative to foreign currencies, which could negatively affect the ability of foreign vendors to provide merchandise at favorable prices; and 15 _________________________________________________________________ [53]Table of Contents • changing or uncertain economic conditions in foreign countries and, in certain countries, political unrest, war or health epidemics
Any of these factors may disrupt the ability of foreign vendors to supply merchandise in a timely manner or could substantially increase our costs to source merchandise through foreign vendors
Due to the seasonality of our business, our annual operating results would be adversely affected if our net sales during the third and fourth quarters were substantially below expectations
We experience seasonal fluctuations in our sales and operating results
Historically, we have realized a significant portion of our net sales and a significant portion of our earnings for the year during the third and fourth quarters
In 2005, TSG generated approximately 21dtta3prca and 36dtta1prca of our net sales, and 21dtta3prca and 37dtta8prca of our gross profit, in the third and fourth quarters, respectively
In addition, TGW also experiences higher sales volumes leading up to and during Father’s Day
We incur significant additional expenses in the third and fourth quarters due to higher customer purchase volumes and increased staffing
In addition, abnormally warm weather conditions during the third and fourth quarters can reduce sales of many of the products normally sold during this time period
If we miscalculate the demand for our products generally or for our product mix, our net sales could decline, which would harm our financial performance
A decline in discretionary consumer spending could reduce our sales
Our sales depend on discretionary consumer spending, which may decrease due to a variety of factors beyond our control, including: • unfavorable general business conditions; • increases in gas and energy prices; • increases in interest rates; • increases in inflation; • war, terrorism or fears of war or terrorism; • increases in consumer debt levels and decreases in the availability of consumer credit; • adverse or unseasonable weather conditions; • adverse changes in applicable laws and regulations; • increases in taxation; • adverse unemployment trends; and • other factors that adversely influence consumer confidence and spending
Our customers’ purchases of discretionary items, including our products, could decline during periods when disposable income is lower or periods of actual or perceived unfavorable economic conditions
If this occurs, our net sales and our gross profit would decline
If we fail to develop and maintain our proprietary mailing list, our sales and operating results would suffer
We mail catalogs to individuals whose names are in our proprietary customer database and to potential customers, whose names we obtain from rented or exchanged mailing lists
Names derived from rented or exchanged lists generate lower response rates, while requiring the same or greater advertising expenses than names in our in-house database
Consequently, overall response rates could decline while expenses would increase if we were to increase our use of rented or exchanged lists relative to the use of names in our customer database
16 _________________________________________________________________ [54]Table of Contents Attrition reduces the number and quality of names in our mailing list
We must constantly develop and maintain our mailing list by identifying new prospective customers and tracking purchases by existing customers
We use internally developed customer selection models to identify prospective and existing customers to whom a catalog will be mailed
Incorrect modeling assumptions or our failure to update our mailing list could negatively impact our net sales and operating results
Additionally, it has become more difficult for direct retailers to obtain quality prospecting mailing lists, which may limit our ability to maintain the size of our mailing list
The loss of our senior management or other key personnel could harm our current and future operations and prospects
Our performance is substantially dependent on the continued services of our senior management and other key personnel, particularly Gregory R Binkley, President and Chief Executive Officer, John M Casler, Executive Vice President of Merchandising, Marketing and Creative Services, Dale D Monson, Vice President of Information Systems and Technology and Chief Information Officer, Douglas E Johnson, Vice President of Marketing, Mark S Marney, Chief Executive Officer of TGW, R Michael Marney, President of TGW, and Charles B Lingen, Executive Vice President, Finance and Administration and Chief Financial Officer
The loss of the services of these executives or other key employees for any reason could harm our business, financial condition and operating results
Our future success also depends on our ability to identify, attract, hire, train, retain and motivate other highly-skilled technical, managerial, editorial, merchandising, marketing and customer support personnel
Competition for such personnel is intense and we cannot ensure that we will be able to successfully attract, assimilate or retain sufficiently qualified personnel
If use of the Internet, particularly with respect to online commerce, declines or does not continue to increase as rapidly as we anticipate, our sales may not grow to desired levels
Our future sales and profits depend upon the widespread acceptance and use of the Internet as an effective medium of commerce
We cannot ensure that a large base of consumers will adopt and continue to use the Internet for commerce nor can we ensure that Internet usage will not decline from current levels
Demand for recently introduced services and products over the Internet is subject to a high level of uncertainty
In addition, the Internet may not be accepted as a viable long-term commercial marketplace for a number of reasons, including: • actual or perceived lack of security of information or privacy protection; • possible disruptions, computer viruses or other damage to the Internet servers or to users’ computers; and • excessive governmental regulations
If the Internet fails to continue to grow as a commercial marketplace in the future, our net sales may not increase
Intense competition in the outdoor recreation and golf markets could reduce our sales and profitability
The market for outdoor recreation products and equipment is highly fragmented and competitive
We have significant competitors within each merchandise category and may face competition from new entrants or existing competitors who shift focus to markets we serve
Our competitors include: • other outdoor/hunting mail order catalogs, including Bass Pro Shops Inc
and Cabela’s Inc
; • large-format sporting goods stores and chains, such as Gander Mountain Company and Dick’s Sporting Goods, Inc
; • other specialty off-course retailers of golf equipment such as Golfsmith International, Inc, Edwin Watts Golf, Golf Galaxy and Pro Golf Discount; 17 _________________________________________________________________ [55]Table of Contents • mass merchandisers, warehouse clubs, discount stores and department stores, such as Wal-Mart Stores, Inc
and Target Corporation; • online retailers of footwear, clothing, outdoor gear and golf equipment such as Amazon
com and Sierra Trading Post, Inc
; and • on-course pro shops
Many of our competitors have substantially greater market presence, name recognition and financial, distribution, marketing and other resources than we have
Our competitors may be able to secure products from vendors on more favorable terms, fulfill customer orders more efficiently and adopt more aggressive pricing or inventory availability policies than we can
Our competitors may develop products or services that are equal or superior to our solutions or achieve greater market acceptance than ours
Traditional store-based retailers also enable customers to see and feel products in a manner that is not possible in catalogs or over the Internet
As a result of this competition, we may need to spend more on advertising and promotion
If we are unable to compete effectively in our markets, our business, financial condition and operating results may suffer
Our success depends on the continued popularity of outdoor recreation, particularly camping, golf and hunting, and the growth of the market for these products
If these activities decline in popularity, our sales could materially decline
We generate a substantial portion of our net sales from the sale of outdoor recreation equipment, in particular camping, golf and hunting products and related equipment
Any substantial decrease in the popularity of these activities could have an adverse effect on our results of operations and financial condition
The demand for golf products is directly related to the popularity of golf, the number of golf participants and the number of rounds being played by these participants
If golf participation decreases, sales of TGW’s products would likely decline substantially
TGW depends on the exposure of the product brands it sells to increase brand recognition, quality and acceptance of its merchandise offerings
Any significant reduction in television coverage of PGA Tour or other golf tournaments, or other significant decreases in either attendance at or viewership of golf tournaments, will reduce the visibility of its products and could materially affect our net sales
We do not believe there has been any material increase in golf participation or number of rounds played in recent years
The National Golf Foundation has reported that total rounds played in 2005 was virtually flat as compared to 2004
These trends may continue in the future and could negatively impact our sales and growth
TGW’s sales and products may be adversely affected if its vendors fail to successfully develop and introduce new products
TGW’s future success depends, in part, upon its vendors’ continued ability to develop and introduce innovative products in the golf equipment market
The success of new products depends in part upon the subjective preferences of golfers, including a golf club’s look and “feel,” and the level of acceptance a golf club has among professional and recreational golfers
These subjective preferences are difficult to predict and may be subject to rapid and unanticipated changes
If TGW’s vendors fail to successfully develop and introduce innovative products, our net sales and gross profits may suffer
Temporary or permanent disruption at our fulfillment facilities could prevent timely shipment of customer orders and hurt our sales
We assemble, package, and ship substantially all of our orders, and process all product returns, at our South St
Paul, Minnesota and Wichita, Kansas fulfillment and distribution facilities
Our ability to receive, process and fulfill customer orders depends on the effective operation of our telephone lines, operational and management information systems, and warehouse and distribution facilities
Any material disruption in our order receipt, processing or fulfillment systems resulting from internal or external telephone system failure, electrical problems, failure of our information systems or other technical 18 _________________________________________________________________ [56]Table of Contents problems could cause significant delays in our ability to receive and fill orders and may cause orders to be lost, shipped or delivered late or cancelled by the customer
If either facility were destroyed or significantly damaged by fire or other disaster, we would need to obtain alternative facilities and replenish our inventory, either of which would result in significantly increased operating costs and delays in fulfilling customer orders
We intend to increase our reliance on our vendors to fulfill orders, which may increase the risks associated with our fulfillment process and decrease our ability to control the timing of shipments and customer satisfaction
We intend to increase our reliance on vendors to fulfill our customers’ orders
Shipment from TSG’s factory-direct vendors to TSG’s customers accounted for approximately 5prca of TSG’s net sales in 2005, which we intend to continue to increase
Any failure by our vendors to sell and ship such products to our customers in a timely manner will have an adverse effect on our ability to fulfill customer orders and harm our business and results of operations
Our vendors, in turn, rely on third-party carriers to ship directly to our customers
Our vendors’ and third-party carriers’ failure to deliver products to our customers in a timely manner or to otherwise adequately serve our customers would damage our reputation and brand and substantially harm our business and results of operations
Our systems may not be able to support increased online and catalog sales, which would harm our business and operating results
Growth in our sales volume or in the number of users of our websites may strain or exceed the capacity of our computer systems and lead to declines in performance or systems failure
We believe that we will need to continually improve and enhance the functionality and performance of our ecommerce, customer tracking and other technical systems
We intend to upgrade our existing systems and implement new systems as we anticipate new demand
Failure to implement these systems effectively or within a reasonable period of time would cause decreased levels of customer service and satisfaction
Technological risks related to the Internet, including security and reliability issues, are largely outside our control and may hurt our reputation or sales
Our online business is subject to numerous technological risks and uncertainties associated with the Internet
These risks include changes in required technology interfaces, website downtime or slowdowns, security breaches and other technical failures or human errors
We host and manage all of our ecommerce websites utilizing computer systems at our corporate offices
System failures or an event or disaster at our offices could lead to disruption in service on our sites
Further, our servers may also be vulnerable to computer viruses, physical or electronic break-ins and similar disruptions
We may need to expend significant additional capital and other resources to protect against a security breach or to alleviate problems caused by security breaches
Our business may be harmed if our security measures do not prevent security breaches
We cannot assure protection against all security breaches
Our failure to respond successfully to these risks and uncertainties might adversely affect the net sales through our online business, as well as damage our reputation and increase our selling and marketing and general and administrative expenses
In addition, our success will depend, in large part, upon third parties maintaining the Internet infrastructure to provide a reliable network backbone with the speed, data capacity, security and hardware necessary for reliable Internet access and services
Any significant reliability, data capacity or connectivity problems experienced by the Internet or its users could harm our net sales and profitability
Our failure to protect confidential information of our customers and our network against security breaches could damage our reputation and brands and subject us to legal liability
A significant barrier to online commerce and communications is the secure transmission of confidential information over public networks
Currently, a large portion of our online and catalog sales are 19 _________________________________________________________________ [57]Table of Contents billed to our customers’ credit card accounts directly
We rely on encryption and authentication technology licensed from third parties to effect secure transmission of confidential information, including credit card numbers
Advances in computer capabilities, new discoveries in the field of cryptography or other developments may result in a compromise or breach of the technology we use to protect customer transaction data
Any compromise of our security could damage our reputation and brands and expose us to a risk of lost sales, or litigation and possible legal liability
In addition, anyone who is able to circumvent our security measures could misappropriate proprietary information or cause interruptions in our operations
We may need to expend significant resources to protect against security breaches or to address problems caused by breaches
If we are unable to provide satisfactory telephone-based customer support, we could lose customers
Our ability to provide satisfactory levels of customer support also depends, to a large degree, on the efficient and uninterrupted operation of our call centers
Any material disruption or slowdown in our telephone order processing systems resulting from labor disputes, telephone or Internet failures, power or service outages, natural disasters or other events could make it difficult or impossible to provide adequate telephone-based customer support
Further, we may be unable to attract and retain an adequate number of competent customer support representatives, which is essential in creating a favorable customer experience
If we are unable to continually provide adequate staffing for our customer support operations, our reputation could be seriously harmed
In addition, we cannot ensure that call volumes will not exceed our present system capacities
If this occurs, we could experience delays in accepting orders, responding to customer inquiries and addressing customer concerns
Because our success depends in large part on keeping our customers satisfied, any failure to provide satisfactory levels of customer support would likely impair our reputation and we could lose customers
In order to increase our online sales and to sustain or increase profitability, we must attract online customers in a cost-effective manner
Our success depends on our ability to attract online customers in a cost-effective manner
We have relationships with providers of online marketing services to provide content and other links that direct customers to our websites
We rely on these relationships as significant sources of traffic to our websites
If we are unable to develop or maintain these relationships on acceptable terms, our ability to attract new online customers would be harmed
In addition, the parties with which we have online-marketing arrangements could provide marketing services to other online or traditional retailers, including retailers with whom we compete
As a result, these parties may be reluctant to enter into or maintain relationships with us
Without these relationships, traffic to our websites could be reduced, which would substantially harm our business and results of operations
Fluctuations in the price of paper and a rise in postage rates may increase our operating costs and make our expenses difficult to predict
Our catalog business is vulnerable to fluctuations in the price of paper stock and both our catalog and Internet businesses are vulnerable to increases in the cost of postage
Increases in postal rates and paper costs have a significant impact on the cost of production and mailing of our catalogs and the shipment of customer orders
Postage prices increase periodically, and we have no control over increases that may occur in the future
Paper prices historically have been cyclical and we have experienced significant increases in the past
Significant increases in postal rates or paper costs could negatively impact our operating results, particularly to the extent we are unable to pass on increases directly to our customers or offset the increases by reducing other costs
In addition, we are dependent upon the availability of paper to print our catalogs
Any paper shortage may increase our paper costs and cause us to reduce our catalog circulation, change to a different weight or grade of paper or reduce the number of pages per catalog
These increased costs or responsive actions could negatively impact our net sales and operating results
20 _________________________________________________________________ [58]Table of Contents We guarantee lifetime returns for TSG purchases and more limited returns of TGW merchandise
Excessive merchandise returns could harm our operating results
TSG maintains a policy of making refunds or exchanges for all merchandise returned by customers for any reason, and we place no time limit on this return policy
TGW offers a 30-day playability guarantee that permits customers to return clubs for full in-store credit and a 30-day money back guarantee on new unused merchandise
While we make allowances in our financial statements for anticipated merchandise returns based on historical return rates, actual merchandise returns could exceed our reserves
Any significant increase in merchandise returns or merchandise returns that exceed our reserves could negatively impact our operating results
Our failure to address risks associated with credit card fraud could damage our reputation and brands
Under current credit card practices, we are liable for fraudulent credit card transactions conducted online or over the phone because we do not obtain a cardholder’s signature
To date, we have experienced minimal losses from credit card fraud, but we face the risk of significant losses from this type of fraud as our net sales increase
Such losses could impair our results of operations
In addition, any failure to adequately control fraudulent credit card transactions could damage our reputation and brands, and reduce our net sales
We may incur costs from litigation or increased regulation relating to products that we sell, which could adversely affect our sales and profitability
We may incur damages due to lawsuits relating to products we sell
Our products include black powder firearms, ammunition, air guns, paintball guns, blank firing firearms, bows, slingshots, knives, stun guns, blowguns, crossbows, certain non-lethal and chemical spray devices and other potentially dangerous products
We also sell tree stands for use by hunters
Sales of potentially dangerous products represented approximately 10prca of TSG’s sales for the year ended December 31, 2005
We may incur losses due to lawsuits, including potential class actions in connection with our failure to comply with federal or state laws relating to the products we sell
We may also incur losses from lawsuits relating to the improper use of potentially dangerous products sold by us, including lawsuits by municipalities or other organizations attempting to recover costs from manufacturers and retailers of potentially dangerous products
Our insurance coverage and the insurance provided by our vendors for certain products they sell to us may be inadequate to cover claims and liabilities related to products that we sell
In addition, claims related to products that we sell or the unavailability of insurance for product liability claims at acceptable rates, could result in the elimination of these products from our product line reducing sales
If one or more successful claims against us are not covered by or exceed our insurance coverage, or if insurance coverage is no longer available, our available working capital may be impaired and our operating results could be adversely affected
Even unsuccessful claims could result in the expenditure of funds and management time and could have a negative impact on our profitability and on future premiums we would be required to pay for our insurance coverage
Current and future government regulation may negatively impact demand for our products and our ability to conduct our business
Federal, state and local laws and regulations can affect our business and the demand for products
These laws and regulations include: • Federal Trade Commission regulations governing the manner in which orders may be solicited and prescribing other obligations in fulfilling orders and consummating sales; • laws and regulations that prohibit or limit the sale, in certain states and localities, of certain items we offer such as black powder firearms, ammunition, bows, knives and similar products; • The Bureau of Alcohol, Tobacco, Firearms and Explosives governing the manner in which we sell ammunition; 21 _________________________________________________________________ [59]Table of Contents • laws and regulations governing hunting and fishing; • laws and regulations relating to the collecting and sharing of non-public customer information; and • customs laws and regulations pertaining to proper item classification, quotas, payment of duties and tariffs, and maintenance of documentation and internal control programs
Changes in these laws and regulations or additional regulation could cause the demand for and sales of our products to decrease
Moreover, complying with increased or changed regulations could cause our operating expenses to increase
This could adversely affect our net sales and profitability
Assertions by third parties of infringement by us of their intellectual property rights could result in significant costs and substantially harm our business and results of operations
Other parties have, and may in the future, assert that we have infringed their technology or other intellectual property rights
We cannot predict whether any such assertions or claims arising from such assertions will substantially harm our business and results of operations
If we are forced to defend against any infringement claims, whether they are with or without merit or are determined in our favor, we may face costly litigation, diversion of technical and management personnel or product shipment delays
Furthermore, the outcome of a dispute may be that we would need to develop non-infringing technology or enter into royalty or licensing agreements
Royalty or licensing agreements, if required, may be unavailable on terms acceptable to us, or at all
Our sales may decrease if we are required to collect taxes on purchases
We do not collect sales, use or other taxes related to the products we sell, except for certain corporate-level taxes and sales taxes with respect to purchases by customers located in the states of Minnesota and Kansas
However, one or more states may seek to impose sales, use or other tax collection obligations on us in the future
A successful assertion by one or more states that we should be collecting sales, use or other taxes on the sale of our products could result in substantial tax liabilities and penalties in connection with past sales
In addition, if we are required to collect these taxes we will lose one of our current cost advantages, which may decrease our ability to compete with traditional retailers and substantially harm our net sales
We have based our policies for sales tax collection on our interpretation of certain decisions of the US Supreme Court that restrict the imposition of obligations to collect state and local sales and use taxes with respect to sales made through catalogs or over the Internet
However, implementation of the restrictions imposed by these Supreme Court decisions is subject to interpretation by state and local taxing authorities
While we believe that these Supreme Court decisions currently restrict state and local taxing authorities outside the states of Minnesota and Kansas from requiring us to collect sales and use taxes from purchasers located within their jurisdictions, taxing authorities outside of Minnesota and Kansas could disagree with our interpretation of these decisions
Moreover, a number of states, as well as the US Congress, have been considering various initiatives that could limit or supersede the Supreme Court’s position regarding sales and use taxes on Internet sales
If any state or local taxing jurisdiction were to disagree with our interpretation of the Supreme Court’s current position regarding state and local taxation of Internet sales, or if any of these initiatives were to address the Supreme Court’s constitutional concerns and result in a reversal of its current position, we could be required to collect sales and use taxes from purchasers located in states other than Minnesota and Kansas
The imposition by state and local governments of various taxes upon Internet commerce could create administrative burdens for us and could decrease our future net sales
Government regulation of the Internet and online commerce is evolving and unfavorable changes could substantially harm our business and results of operations
In addition to general business regulations and laws, we are subject to regulations and laws that specifically govern the Internet and online commerce
Existing and future regulations and laws may 22 _________________________________________________________________ [60]Table of Contents impede the growth of the Internet or other online services
These regulations and laws may cover taxation, restrictions on imports and exports, customs, tariffs, user privacy, data protection, pricing, content, copyrights, distribution, electronic contracts and other communications, consumer protection, the provision of online payment services, broadband residential Internet access and the characteristics and quality of products and services
It is not clear how existing laws and regulations governing issues such as property ownership, sales and other taxes, libel and personal privacy apply to the Internet and online commerce
Unfavorable resolution of these issues may slow the growth of online commerce and, in turn, our business