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Wiki Wiki Summary
Subscription box Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses, referred to as "subcom" for short, which follow a subscription business model.
Competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc.
Competitor analysis Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Competitor backlinking Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.By analyzing the backlinks to competitor websites, it is possible to gain a benchmark on the number of links and the quality of links that is required for high search engine rankings.
Competitors for the Crown of Scotland When the crown of Scotland became vacant in September 1290 on the death of the seven-year-old child Queen Margaret, 13 claimants to the throne came forward. Those with the most credible claims were John Balliol, Robert Bruce, John Hastings and Floris V, Count of Holland.
Sport of athletics Athletics is a group of sporting events that involves competitive running, jumping, throwing, and walking. The most common types of athletics competitions are track and field, road running, cross country running, and racewalking.
List of female fitness and figure competitors This is a list of female fitness and figure competitors.\n\n\n== A ==\nJelena Abbou\n\n\n== B ==\nLauren Beckham\nAlexandra Béres\nSharon Bruneau\n\n\n== C ==\nNatalie Montgomery-Carroll\nJen Cassetty\nKim Chizevsky\nSusie Curry\n\n\n== D ==\nDebbie Dobbins\nNicole Duncan\n\n\n== E ==\nJamie Eason\nAlexis Ellis\n\n\n== F ==\nAmy Fadhli\nJaime Franklin\n\n\n== G ==\nAdela García \nConnie Garner\nElaine Goodlad\nTracey Greenwood\nOksana Grishina\n\n\n== H ==\nMallory Haldeman\nVanda Hădărean\nJen Hendershott\nSoleivi Hernandez\nApril Hunter\n\n\n== I ==\n\n\n== J ==\nTsianina Joelson\n\n\n== K ==\nAdria Montgomery-Klein\nAshley Kaltwasser\n\n\n== L ==\nLauren Lillo\nMary Elizabeth Lado\nTammie Leady\nJennifer Nicole Lee\nAmber Littlejohn\nJulie Lohre\nJenny Lynn\n\n\n== M ==\nTimea Majorová\nLinda Maxwell\nDavana Medina\nJodi Leigh Miller\nChisato Mishima\n\n\n== N ==\nKim Nielsen\n\n\n== O ==\n\n\n== P ==\nVicky Pratt\nElena Panova\nChristine Pomponio-Pate\nCathy Priest\n\n\n== Q ==\n\n\n== R ==\nMaite Richert\nCharlene Rink\nKelly Ryan\n\n\n== S ==\nErin Stern\nCarol Semple-Marzetta\nKrisztina Sereny\nTrish Stratus (Patricia Anne Stratigias)\n\n\n== T ==\nKristi Tauti\nJennifer Thomas\n\n\n== U ==\n\n\n== V ==\nLisa Marie Varon\n\n\n== W ==\nLatisha Wilder\nTorrie Wilson\nLyen Wong\nJenny Worth\nNicole Wilkins\n\n\n== Y ==\n\n\n== Z ==\nMarietta Žigalová\nMalika Zitouni\n\n\n== See also ==\nList of female bodybuilders\n\n\n== References ==\nThere has been a rise in the number of women wanting to compete as fitness models.
List of Dancing with the Stars (American TV series) competitors Dancing with the Stars is an American reality television show in which celebrity contestants and professional dance partners compete to be the best dancers, as determined by the show's judges and public voting. The series first broadcast in 2005, and thirty complete seasons have aired on ABC. During each season, competitors are progressively eliminated on the basis of public voting and scores received from the judges until only a few contestants remain.
Competitor Group Competitor Group, Inc. (CGI) is a privately held, for-profit, sports marketing and management company based in Mira Mesa, San Diego, California.
Internet In finance and economics, interest is payment from a borrower or deposit-taking financial institution to a lender or depositor of an amount above repayment of the principal sum (that is, the amount borrowed), at a particular rate. It is distinct from a fee which the borrower may pay the lender or some third party.
Amazon Prime Video Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
List of countries by number of broadband Internet subscriptions This article contains a sortable list of countries by number of broadband Internet subscriptions and penetration rates, using data compiled by the International Telecommunication Union.\n\n\n== List ==\nThe list includes figures for both fixed wired broadband subscriptions and mobile cellular subscriptions:\nFixed-broadband access refers to high-speed fixed (wired) access to the public Internet at downstream speeds equal to, or greater than, 256 kbit/s.
Pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but also increasingly via digital terrestrial, and streaming television. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment.
Subscription (finance) Subscription refers to the process of investors signing up and committing to invest in a financial instrument, before the actual closing of the purchase. The term comes from the Latin word subscribere.
Publication by subscription From the late 16th to the 18th centuries, books were published by subscription in English-speaking areas including Britain, Ireland, and British America. Subscriptions were an alternative to the prevailing mode of publication, whereby booksellers would buy authors' manuscripts outright and produce and sell books on their own initiative.
Vehicle subscription Vehicle subscription is a service where a customer pays a recurring fee for the right to use one or more automotive vehicles. Some vehicle subscriptions offer insurance and maintenance as part of the subscription fee; other subscriptions allow the subscriber to switch between different vehicles during their subscription period.
Subscription computing The Subscription Computing model is one where providers that supply not only network access and a foundation suite of applications, but also the complete user environment—including all customer premises equipment—as a package for a monthly subscription. Companies offering this service include IBM and Microsoft.
Mobile identification number The mobile identification number (MIN) or mobile subscription identification number (MSIN) refers to the 10-digit unique number that a wireless carrier uses to identify a mobile phone, which is the last part of the international mobile subscriber identity (IMSI). The MIN is a number that uniquely identifies a mobile phone working under TIA standards for cellular and PCS technologies (e.g.
Information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of electronic data and information. IT is typically used within the context of business operations as opposed to personal or entertainment technologies.
Emerging technologies Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized, such that they are figuratively emerging into prominence from a background of nonexistence or obscurity. These technologies are generally new but also include older technologies.
Technology Technology is the result of accumulated knowledge and application of skills, methods, and processes used in industrial production and scientific research. Technology is embedded in the operation of all machines, with or without detailed knowledge of their function, for the intended purpose of an organization.
HCL Technologies HCL Technologies (Hindustan Computers Limited) is an Indian multinational information technology (IT) services and consulting company headquartered in Noida. It is a subsidiary of HCL Enterprise.
Renaissance Technologies Renaissance Technologies LLC, also known as RenTech or RenTec, is an American hedge fund based in East Setauket, New York, on Long Island, which specializes in systematic trading using quantitative models derived from mathematical and statistical analysis. Their signature Medallion fund is famed for the best record in investing history.
Palantir Technologies Palantir Technologies is a public American software company that specializes in big data analytics. Headquartered in Denver, Colorado, it was founded by Peter Thiel, Nathan Gettings, Joe Lonsdale, Stephen Cohen, and Alex Karp in 2003.
United Technologies United Technologies Corporation (UTC) was an American multinational conglomerate headquartered in Farmington, Connecticut. It researched, developed, and manufactured products in numerous areas, including aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building automation, and industrial products, among others.
Raytheon Technologies Raytheon Technologies Corporation is an American multinational aerospace and defense conglomerate headquartered in Waltham, Massachusetts. It is one of the largest aerospace, intelligence services providers, and defense manufacturers in the world by revenue and market capitalization.
Lumen Technologies Lumen Technologies, Inc. (formerly CenturyLink) is an American \ntelecommunications company headquartered in Monroe, Louisiana, that offers communications, network services, security, cloud solutions, voice, and managed services.
Arithmetic Arithmetic (from Ancient Greek ἀριθμός (arithmós) 'number', and τική [τέχνη] (tikḗ [tékhnē]) 'art, craft') is an elementary part of mathematics that consists of the study of the properties of the traditional operations on numbers—addition, subtraction, multiplication, division, exponentiation, and extraction of roots. In the 19th century, Italian mathematician Giuseppe Peano formalized arithmetic with his Peano axioms, which are highly important to the field of mathematical logic today.
Operation Mincemeat Operation Mincemeat was a successful British deception operation of the Second World War to disguise the 1943 Allied invasion of Sicily. Two members of British intelligence obtained the body of Glyndwr Michael, a tramp who died from eating rat poison, dressed him as an officer of the Royal Marines and placed personal items on him identifying him as the fictitious Captain (Acting Major) William Martin.
Special Activities Center The Special Activities Center (SAC) is a division of the Central Intelligence Agency responsible for covert operations and paramilitary operations. The unit was named Special Activities Division (SAD) prior to 2015.
Operations management Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in meeting customer requirements.
Emergency operations center An emergency operations center (EOC) is a central command and control facility responsible for carrying out the principles of emergency preparedness and emergency management, or disaster management functions at a strategic level during an emergency, and ensuring the continuity of operation of a company, political subdivision or other organization.\nAn EOC is responsible for strategic direction and operational decisions and does not normally directly control field assets, instead leaving tactical decisions to lower commands.
Operations research Operations research (British English: operational research), often shortened to the initialism OR, is a discipline that deals with the development and application of advanced analytical methods to improve decision-making. It is sometimes considered to be a subfield of mathematical sciences.
Surgery Surgery is a medical or dental specialty that uses operative manual and instrumental techniques on a person to investigate or treat a pathological condition such as a disease or injury, to help improve bodily function, appearance, or to repair unwanted ruptured areas.\nThe act of performing surgery may be called a surgical procedure, operation, or simply "surgery".
Bitwise operation In computer programming, a bitwise operation operates on a bit string, a bit array or a binary numeral (considered as a bit string) at the level of its individual bits. It is a fast and simple action, basic to the higher-level arithmetic operations and directly supported by the processor.
Operation (mathematics) In mathematics, an operation is a function which takes zero or more input values (called operands) to a well-defined output value. The number of operands (also known as arguments) is the arity of the operation.
Risk Factors
SALESFORCE COM INC ITEM 1A RISK FACTORS RISK FACTORS WHICH MAY IMPACT FUTURE OPERATING RESULTS Risks Related to Our Business and Industry If our on-demand application service is not widely accepted, our operating results will be harmed
We derive substantially all of our revenue from subscriptions to our on-demand application service, and we expect this will continue for the foreseeable future
As a result, widespread acceptance of our service is critical to our future growth and success
Factors that may affect market acceptance of our service include: • reluctance by enterprises to migrate to an on-demand application service; • a limited number of service offerings and risks associated with developing new service offerings; • the price and performance of our service; • the level of customization we can offer; • the availability, performance and price of competing products and services; 14 ______________________________________________________________________ [44]Table of Contents reluctance by enterprises to trust third parties to store and manage their internal data; and • adverse publicity about us, our service or the viability, reliability or security of on-demand application services generally from third party reviews, industry analyst reports and adverse statements made by competitors
The inability of our on-demand application service to achieve widespread market acceptance would harm our business
Defects or disruptions in our service could diminish demand for our service and subject us to substantial liability
Because our service is complex and we have incorporated a variety of new computer hardware and software, both developed in-house and acquired from third party vendors, our service may have errors or defects that users identify after they begin using it that could result in unanticipated downtime for our subscribers and harm our reputation and our business
Internet-based services frequently contain undetected errors when first introduced or when new versions or enhancements are released
We have from time to time found defects in our service and new errors in our existing service may be detected in the future
In addition, our customers may use our service in unanticipated ways that may cause a disruption in service for other customers attempting to access their data
Since our customers use our service for important aspects of their business, any errors, defects, disruptions in service or other performance problems with our service could hurt our reputation and may damage our customers’ businesses
If that occurs, customers could elect not to renew, or delay or withhold payment to us, we could lose future sales or customers may make warranty claims against us, which could result in an increase in our provision for doubtful accounts, an increase in collection cycles for accounts receivable or the expense and risk of litigation
Interruptions or delays in service from our third-party Web hosting facilities could impair the delivery of our service and harm our business
As of January 31, 2006, we serve all of our customers from a single, third-party Web hosting facility located on the west coast of the United States, operated by Equinix, Inc
As part of our current disaster recovery arrangements, all of our customers’ data is currently replicated in near real-time in a separate standby Equinix facility located on the east coast
We do not control the operation of any of these facilities, and they are vulnerable to damage or interruption from earthquakes, floods, fires, power loss, telecommunications failures and similar events
They are also subject to break-ins, sabotage, intentional acts of vandalism and similar misconduct
Despite precautions taken at these facilities, the occurrence of a natural disaster or an act of terrorism, a decision to close the facilities without adequate notice or other unanticipated problems at both facilities could result in lengthy interruptions in our service
In addition to the west coast and east coast facilities, we have an agreement with SunGard Data Systems, a provider of availability services, to provide access to a geographically remote disaster recovery facility that would provide us with access to hardware, software and Internet connectivity in the event the Web hosting facilities become unavailable
Even with the disaster recovery arrangements, our service could be interrupted
As we continue to add data center capacity, we may move or transfer data
Despite precautions taken during this process, any unsuccessful data transfers may impair the delivery of our service
Further, any damage to, or failure of, our systems generally could result in interruptions in our service
Interruptions in our service may reduce our revenue, cause us to issue credits or pay penalties, cause customers to terminate their subscriptions and adversely affect our renewal rates
Our business will also be harmed if our customers and potential customers believe our service is unreliable
We rely on third-party computer hardware and software that may be difficult to replace or which could cause errors or failures of our service
We rely on computer hardware purchased or leased and software licensed from third parties in order to offer our service, including database software from Oracle Corporation
This hardware and software may not continue 15 ______________________________________________________________________ [45]Table of Contents to be available on commercially reasonable terms, or at all
Any loss of the right to use any of this hardware or software could result in delays in the provisioning of our service until equivalent technology is either developed by us, or, if available, is identified, obtained and integrated, which could harm our business
Any errors or defects in third-party hardware or software could result in errors or a failure of our service which could harm our business
If our security measures are breached and unauthorized access is obtained to a customer’s data, our service may be perceived as not being secure, customers may curtail or stop using our service and we may incur significant liabilities
Our service involves the storage and transmission of customers’ proprietary information, and security breaches could expose us to a risk of loss of this information, litigation and possible liability
If our security measures are breached as a result of third-party action, employee error, malfeasance or otherwise, during transfer of data to additional data centers or at any time, and, as a result, someone obtains unauthorized access to one of our customers’ data, our reputation will be damaged, our business may suffer and we could incur significant liability
Because techniques used to obtain unauthorized access or to sabotage systems change frequently and generally are not recognized until launched against a target, we may be unable to anticipate these techniques or to implement adequate preventative measures
If an actual or perceived breach of our security occurs, the market perception of the effectiveness of our security measures could be harmed and we could lose sales and customers
The market in which we participate is intensely competitive, and if we do not compete effectively, our operating results could be harmed
The market for CRM applications is intensely competitive and rapidly changing, barriers to entry are relatively low, several of our competitors are larger and have more resources than we do, and with the introduction of new technologies and market entrants, we expect competition to intensify in the future
If we fail to compete effectively, our operating results will be harmed
Some of our principal competitors offer their products at a lower price, which has resulted in pricing pressures
If we are unable to maintain our current pricing, our operating results could be negatively impacted
In addition, pricing pressures and increased competition generally could result in reduced sales, reduced margins or the failure of our service to achieve or maintain more widespread market acceptance, any of which could harm our business
Our current principal competitors include: • enterprise software application vendors including Amdocs Limited, SSA Global Technologies, Inc, which recently acquired Epiphany, Inc, Epicor, IBM Corporation, Microsoft Corporation, SAP AG, and Oracle Corporation, which recently acquired Siebel Systems, Inc
; • packaged CRM software vendors, some of whom offer hosted services, such as FrontRange Solutions, Inc, Onyx Software Corp, Pivotal Corporation, which is owned by CDC Software Corporation, a subsidiary of chinadotcom corporation, Sage Group plc, and SugarCRM; • on-demand CRM application service providers such as Oracle, SAP, NetSuite, Inc, RightNow Technologies, Inc, and Salesnet, Inc
; and • enterprise application service providers including British Telecom and IBM In addition, we face competition from businesses that develop their own CRM applications internally, as well as from enterprise software vendors and online service providers who may develop and/or bundle CRM products with their products in the future
For small business customers, we also face competition from companies whose offering is based on Microsoft Outlook and Excel for limited contact management functionality
We also face competition from some of our larger and more established competitors who historically have been packaged CRM software vendors, but who also have directly competitive on-demand CRM application services offerings, such as Siebel Systems’ Siebel CRM OnDemand, which was acquired by Oracle
Our 16 ______________________________________________________________________ [46]Table of Contents professional services organization competes with a broad range of large systems integrators, including Accenture Ltd, BearingPoint, Inc
and IBM, as well as smaller independent consulting firms specializing in CRM implementations
We have relationships with many of these consulting companies and frequently work cooperatively on projects with them, even as we compete for business in other customer engagements
Many of our potential competitors enjoy substantial competitive advantages, such as greater name recognition, longer operating histories and larger marketing budgets, as well as substantially greater financial, technical and other resources
In addition, many of our potential competitors have established marketing relationships and access to larger customer bases, and have major distribution agreements with consultants, system integrators and resellers
As a result, our competitors may be able to respond more quickly and effectively than we can to new or changing opportunities, technologies, standards or customer requirements
Furthermore, because of these advantages, even if our service is more effective than the products that our competitors offer, potential customers might accept competitive products and services in lieu of purchasing our service
For all of these reasons, we may not be able to compete successfully against our current and future competitors
If we experience significant fluctuations in our operating results and rate of growth and fail to balance our expenses with our revenue and earnings expectations, our results would be harmed and our stock price may fall rapidly and without advance notice
Due to our limited operating history, our evolving business model and the unpredictability of our emerging industry, we may not be able to accurately forecast our rate of growth
We base our current and future expense levels and our investment plans on estimates of future revenue and future rate of growth
We may not be able to adjust our spending quickly enough if our revenue falls short of our expectations
As a result, we expect that our operating results may fluctuate significantly on a quarterly basis
Revenue growth may not be sustainable and may decrease in the future
We believe that period-to-period comparisons of our operating results may not be meaningful, and you should not rely upon them as an indication of future performance
Our quarterly results can fluctuate and if we fail to meet the expectations of analysts or investors, our stock price and the value of your investment could decline substantially
Our quarterly operating results are likely to fluctuate, and if we fail to meet or exceed the expectations of securities analysts or investors, the trading price of our common stock could decline
Some of the important factors that could cause our revenues and operating results to fluctuate from quarter to quarter include: • the requirement to begin expensing stock options on February 1, 2006, which is the start of our fiscal 2007; • our ability to retain and increase sales to existing customers, attract new customers and satisfy our customers’ requirements; • the renewal rates for our service; • changes in our pricing policies; • the introduction of new features to our service; • the rate of expansion and effectiveness of our sales force; • the length of the sales cycle for our service; • new product and service introductions by our competitors; • our success in selling our service to large enterprises; • variations in the revenue mix of editions of our service; 17 ______________________________________________________________________ [47]Table of Contents • technical difficulties or interruptions in our service; • expenses related to our new data centers; • changes in foreign currency exchange rates; • changes in tax rates and adjustments to the valuation allowance for our deferred tax assets; • general economic conditions in our geographic markets; • the timing of additional investments in our on-demand application service and in our consulting service; • regulatory compliance costs; • payment defaults by customers; • costs associated with future acquisitions of companies and technologies; and • extraordinary expenses such as litigation or other dispute-related settlement payments
Some of these factors are not within our control, and the occurrence of one or more of them might cause our operating results to vary widely
As such, we believe that quarter-to-quarter comparisons of our revenues and operating results may not be meaningful and should not be relied upon as an indication of future performance
We have incurred significant operating losses in the past and may incur significant operating losses in the future
We incurred significant losses in each fiscal quarter from our inception in February 1999 through fiscal 2003 and we have begun generating profits only since fiscal 2003
As we are a relatively young company in an emerging market and with the new requirement to begin expensing stock options in fiscal 2007, we may not be able to maintain profitability and we may again incur significant operating losses in the future
In addition, we expect our costs and operating expenses to increase in the future as we expand our operations
You should not consider recent quarterly revenue growth as indicative of our future performance
In fact, in future quarters we may not have any revenue growth and our revenue could decline
Furthermore, if our costs and operating expenses exceed our expectations, our financial performance will be adversely affected
Because we recognize revenue from subscriptions for our service over the term of the subscription, downturns or upturns in sales may not be immediately reflected in our operating results
We generally recognize revenue from customers ratably over the terms of their subscription agreements, which are typically 12 to 24 months, although terms can range from one to 60 months
As a result, much of the revenue we report in each quarter is deferred revenue from subscription agreements entered into during previous quarters
Consequently, a decline in new or renewed subscriptions in any one quarter will not necessarily be fully reflected in the revenue in that quarter and will negatively affect our revenue in future quarters
In addition, we may be unable to adjust our cost structure to reflect these reduced revenues
Accordingly, the effect of significant downturns in sales and market acceptance of our service may not be fully reflected in our results of operations until future periods
Our subscription model also makes it difficult for us to rapidly increase our revenue through additional sales in any period, as revenue from new customers must be recognized over the applicable subscription term
The market for our technology delivery model and on-demand application services is immature and volatile, and if it does not develop or develops more slowly than we expect, our business will be harmed
The market for on-demand application services is relatively new and unproven, and it is uncertain whether these services will achieve and sustain high levels of demand and market acceptance
Our success will depend to a substantial extent on the willingness of enterprises, large and small, to increase their use of on-demand application services in general, and for CRM in particular
Many enterprises have invested substantial personnel 18 ______________________________________________________________________ [48]Table of Contents and financial resources to integrate traditional enterprise software into their businesses, and therefore may be reluctant or unwilling to migrate to an on-demand application service
Furthermore, some enterprises may be reluctant or unwilling to use on-demand application services because they have concerns regarding the risks associated with security capabilities, among other things, of the technology delivery model associated with these services
If enterprises do not perceive the benefits of on-demand application services, then the market for these services may not develop at all, or it may develop more slowly than we expect, either of which would significantly adversely affect our operating results
In addition, as a new company in this unproven market, we have limited insight into trends that may develop and affect our business
We may make errors in predicting and reacting to relevant business trends, which could harm our business
Our success also depends on the willingness of third-party developers to build applications that are complementary to our service
Without the development of these applications, both current and potential customers may not find our service sufficiently attractive
In fiscal 2006, we introduced the AppExchange directory, a central online marketplace for on-demand applications that we host for our customers, developers and partners to exchange custom on-demand applications that are built on, or can integrate with, our service
These custom applications, some of which are not CRM-related, include applications ranging from expense management to purchasing to recruiting
Although we do not presently charge for use of the AppExchange directory, it is uncertain whether this service will be accepted and adopted by our customers, developers and partners or will increase the demand for subscriptions to our service
We do not have an adequate history with our subscription model to predict the rate of customer subscription renewals and the impact these renewal rates will have on our future revenue or operating results
Our customers have no obligation to renew their subscriptions for our service after the expiration of their initial subscription period and in fact, some customers have elected not to do so
In addition, our customers may renew for a lower priced edition of our service or for fewer subscriptions
We have limited historical data with respect to rates of customer subscription renewals, so we cannot accurately predict customer renewal rates
Our customers’ renewal rates may decline or fluctuate as a result of a number of factors, including their dissatisfaction with our service and their ability to continue their operations and spending levels
If our customers do not renew their subscriptions for our service, our revenue will decline and our business will suffer
Our future success also depends in part on our ability to sell additional features and services, more subscriptions or enhanced editions of our service to our current customers
This may require increasingly sophisticated and costly sales efforts that are targeted at senior management
Our growth could strain our personnel resources and infrastructure, and if we are unable to implement appropriate controls and procedures to manage our growth, we may not be able to successfully implement our business plan
We are currently experiencing a period of rapid growth in our headcount and operations, which has placed, and will continue to place, to the extent that we are able to sustain such growth, a significant strain on our management, administrative, operational and financial infrastructure
We anticipate that further growth will be required to address increases in our customer base, as well as our expansion into new geographic areas
Our success will depend in part upon the ability of our senior management to manage this growth effectively
To do so, we must continue to hire, train and manage new employees as needed
If our new hires perform poorly, or if we are unsuccessful in hiring, training, managing and integrating these new employees, or if we are not successful in retaining our existing employees, our business may be harmed
To manage the expected growth of our operations and personnel, we will need to continue to improve our operational, financial and management controls and our reporting systems and procedures
The additional headcount and capital investments we are adding will increase our cost base, which will make it more difficult for us to offset any 19 ______________________________________________________________________ [49]Table of Contents future revenue shortfalls by offsetting expense reductions in the short term
If we fail to successfully manage our growth, we will be unable to execute our business plan
We derive a significant portion of our revenue from small businesses, which have a greater rate of attrition and non-renewal than medium-sized and large enterprise customers
Our small business customers, which we consider to be companies with fewer than 200 employees, typically have shorter initial subscription periods and, based on our limited experience to date, have had a higher rate of attrition and non-renewal as compared to our medium-sized and large enterprise customers
If we cannot replace our small business customers that do not renew their subscriptions for our service with new customers quickly enough, our revenue could decline
Our limited operating history may impede acceptance of our service by medium-sized and large customers
Our ability to increase revenue and maintain profitability depends, in large part, on widespread acceptance of our service by medium-sized and large businesses
Our efforts to sell to these customers may not continue to be successful
In particular, because we are a relatively new company with a limited operating history, these target customers may have concerns regarding our viability and may prefer to purchase critical CRM applications from one of our larger, more established competitors
Even if we are able to sell our service to these types of customers, they may insist on additional assurances from us that we will be able to provide adequate levels of service, which could harm our business
As more of our sales efforts are targeted at larger enterprise customers, our sales cycle may become more time-consuming and expensive, we may encounter pricing pressure and implementation challenges, and we may have to delay revenue recognition on these customers, all of which could harm our business
As we target more of our sales efforts at larger enterprise customers, we will face greater costs, longer sales cycles and less predictability in completing some of our sales
In this market segment, the customer’s decision to use our service may be an enterprise-wide decision and, if so, these types of sales would require us to provide greater levels of education to prospective customers regarding the use and benefits of our service
In addition, larger customers may demand more customization, integration services and features
As a result of these factors, these sales opportunities may require us to devote greater sales support and professional services resources to individual customers, driving up costs and time required to complete sales and diverting sales and professional services resources to a smaller number of larger transactions, while at the same time requiring us to delay revenue recognition on some of these transactions until the technical or implementation requirements have been met
In addition, larger enterprise customers may seek volume discounts and price concessions that could make these transactions less profitable
If we are not able to develop enhancements and new features to our existing service or acceptable new services that keep pace with technological developments, our business will be harmed
If we are unable to develop enhancements to and new features for our existing service or acceptable new services that keep pace with rapid technological developments, our business will be harmed
The success of enhancements, new features and services depends on several factors, including the timely completion, introduction and market acceptance of the feature or edition
Failure in this regard may significantly impair our revenue growth
In addition, because our service is designed to operate on a variety of network hardware and software platforms using a standard browser, we will need to continuously modify and enhance our service to keep pace with changes in Internet-related hardware, software, communication, browser and database technologies
We may not be successful in either developing these modifications and enhancements or in timely bringing them to market
Furthermore, uncertainties about the timing and nature of new network platforms or technologies, or modifications to existing platforms or technologies, could increase our research and 20 ______________________________________________________________________ [50]Table of Contents development expenses
Any failure of our service to operate effectively with future network platforms and technologies could reduce the demand for our service, result in customer dissatisfaction and harm our business
Any efforts we may make in the future to expand our service beyond the CRM market may not succeed
To date, we have focused our business on providing on-demand application services for the CRM market, but we may in the future seek to expand into other markets
In addition, we recently launched the AppExchange directory, an on-line marketplace for on-demand applications running on our on-demand application service platform
However, any efforts to expand beyond the CRM market may never result in significant revenue growth for us
In addition, efforts to expand our on-demand application service beyond the CRM market may divert management resources from existing operations and require us to commit significant financial resources to an unproven business, which may harm our business
If we acquire any companies or technologies in the future, they could prove difficult to integrate, disrupt our business, dilute stockholder value and adversely affect our operating results and the value of our common stock
As part of our business strategy, we may acquire or make investments in complementary companies, services and technologies in the future
Through January 31, 2006, we have not made any acquisitions or investments to date, and therefore our ability as an organization to make acquisitions or investments is unproven
Acquisitions and investments involve numerous risks, including: • difficulties in integrating operations, technologies, services and personnel; • diversion of financial and managerial resources from existing operations; • risk of entering new markets in which we have little to no experience; • potential write-offs of acquired assets or investments; • potential loss of key employees; • inability to generate sufficient revenue to offset acquisition or investment costs; • negative impact to our results of operations because of the depreciation and amortization of amounts related to acquired intangible assets, fixed assets and deferred compensation, and the loss of acquired deferred revenue; • delays in customer purchases due to uncertainty and the inability to maintain relationships with customers of the acquired businesses; and • the need to implement controls, procedures and policies appropriate for a public company at companies that prior to the acquisition lacked such controls, procedures and policies
In addition, if we finance acquisitions by issuing debt or equity securities, our existing stockholders may be diluted which could affect the market price of our stock
Further, if we fail to properly evaluate and execute acquisitions or investments, our business and prospects may be seriously harmed and the value of our common stock may decline
If we fail to develop our brand cost-effectively, our business may suffer
com brand in a cost-effective manner is critical to achieving widespread acceptance of our existing and future services and is an important element in attracting new customers
Furthermore, we believe that the importance of brand recognition will increase as competition in our market develops
Successful promotion of our brand will depend largely on the effectiveness of our marketing efforts and on our ability to provide reliable and useful services at competitive prices
In the past, our efforts to build our brand have involved significant expense
Brand promotion activities 21 ______________________________________________________________________ [51]Table of Contents may not yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incurred in building our brand
If we fail to successfully promote and maintain our brand, or incur substantial expenses in an unsuccessful attempt to promote and maintain our brand, we may fail to attract enough new customers or retain our existing customers to the extent necessary to realize a sufficient return on our brand-building efforts, and our business could suffer
Failure to adequately expand our direct sales force and develop and expand our indirect sales channel will impede our growth
We continue to be substantially dependent on our direct sales force to obtain new customers, particularly large enterprise customers, and to manage our customer base
We believe that there is significant competition for direct sales personnel with the advanced sales skills and technical knowledge we need
Our ability to achieve significant growth in revenue in the future will depend, in large part, on our success in recruiting, training and retaining sufficient numbers of direct sales personnel
New hires require significant training and may, in some cases, take more than a year before they achieve full productivity
Our recent hires and planned hires may not become as productive as we would like, and we may be unable to hire sufficient numbers of qualified individuals in the future in the markets where we do business
If we are unable to hire and develop sufficient numbers of productive direct sales personnel, sales of our service will suffer and our growth will be impeded
In addition, we plan to develop and expand our indirect sales channel by engaging third-party resellers
Because of our on-demand service model, the structuring of such relationships is complex and requires the investment of significant business, financial and other resources
If we are unable to structure successful third-party channel relationships that enable us to enter markets we otherwise would have greater difficulty entering, our growth will be inhibited
Sales to customers outside the United States expose us to risks inherent in international sales
Because we sell our service throughout the world, we are subject to risks and challenges that we would otherwise not face if we conducted our business only in the United States
For example, sales in Europe and Asia Pacific together represented approximately 20 percent of our total revenues during fiscal 2006, and we intend to continue to expand our international sales efforts
The risks and challenges associated with sales to customers outside the United States include: • localization of our service, including translation into foreign languages and associated expenses; • laws and business practices favoring local competitors; • compliance with multiple, conflicting and changing governmental laws and regulations, including employment, tax, privacy and data protection laws and regulations; • foreign currency fluctuations, whose effects we may not be able to mitigate through our hedging program; • different pricing environments; • difficulties in staffing and managing foreign operations; • different or lesser protection of our intellectual property; • longer accounts receivable payment cycles and other collection difficulties; and • regional economic and political conditions
Any of these factors could negatively impact our business and results of operations
Additionally, some of our international subscription fees are currently denominated in US dollars and paid in local currency
As a result, fluctuations in the value of the US dollar and foreign currencies may make the service more expensive for international customers, which could harm our business
22 ______________________________________________________________________ [52]Table of Contents Any failure to protect our intellectual property rights could impair our ability to protect our proprietary technology and our brand
If we fail to protect our intellectual property rights adequately, our competitors might gain access to our technology, and our business might be harmed
In addition, defending our intellectual property rights might entail significant expense
Any of our trademarks or other intellectual property rights may be challenged by others or invalidated through administrative process or litigation
While we have US and international patent applications pending, we currently have no issued patents and may be unable to obtain patent protection for our technology
In addition, if any patents are issued in the future, they may not provide us with any competitive advantages, or may be successfully challenged by third parties
Furthermore, legal standards relating to the validity, enforceability and scope of protection of intellectual property rights are uncertain
Effective patent, trademark, copyright and trade secret protection may not be available to us in every country in which our service is available
The laws of some foreign countries may not be as protective of intellectual property rights as those in the US, and mechanisms for enforcement of intellectual property rights may be inadequate
Accordingly, despite our efforts, we may be unable to prevent third parties from infringing upon or misappropriating our intellectual property
We might be required to spend significant resources to monitor and protect our intellectual property rights
We may initiate claims or litigation against third parties for infringement of our proprietary rights or to establish the validity of our proprietary rights
Any litigation, whether or not it is resolved in our favor, could result in significant expense to us and divert the efforts of our technical and management personnel
We may be sued by third parties for alleged infringement of their proprietary rights
The software and Internet industries are characterized by the existence of a large number of patents, trademarks and copyrights and by frequent litigation based on allegations of infringement or other violations of intellectual property rights
We have received in the past, and may receive in the future, communications from third parties claiming that we have infringed on the intellectual property rights of others
Our technologies may not be able to withstand any third-party claims or rights against their use
Any intellectual property claims, with or without merit, could be time-consuming and expensive to resolve, could divert management attention from executing our business plan and could require us to pay monetary damages or enter into royalty or licensing agreements
In addition, many of our subscription agreements require us to indemnify our customers for third-party intellectual property infringement claims, which would increase the cost to us of an adverse ruling on such a claim
An adverse determination could also prevent us from offering our service to others
We may be required to purchase the interest in our Japanese joint venture held by our joint venture partner, under certain circumstances, on terms that may not be favorable to us
In some circumstances, we may be required to purchase the interest of our Japanese joint venture partner
If we default under the terms of our joint venture agreement with our joint venture partner, or if we and our partner disagree over a course of action proposed for the joint venture entity and the disagreement continues, then our partner may require that we purchase its interest in the joint venture
In the event we are required to purchase our partner’s interest in the joint venture, we could be forced to make an unanticipated outlay of a significant amount of capital, which could harm our financial condition
Although the timing and circumstances of any such purchase, were it to be required, are not predictable, if the joint venture were valued based on its most recent financing, which occurred in September 2003, the buyout price could be as much as approximately dlra13dtta0 million
Evolving regulation of the Internet may affect us adversely
As Internet commerce continues to evolve, increasing regulation by federal, state or foreign agencies becomes more likely
For example, we believe increased regulation is likely in the area of data privacy, and laws and regulations applying to the solicitation, collection, processing or use of personal or consumer information could affect our customers’ ability to use and share data, potentially reducing demand for CRM solutions and 23 ______________________________________________________________________ [53]Table of Contents restricting our ability to store, process and share data with our customers
In addition, taxation of services provided over the Internet or other charges imposed by government agencies or by private organizations for accessing the Internet may also be imposed
Any regulation imposing greater fees for Internet use or restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of Internet-based services, which could harm our business
Privacy concerns and laws or other domestic or foreign regulations may reduce the effectiveness of our solution and adversely affect our business
Our customers can use our service to store contact and other personal or identifying information regarding their customers and contacts
Federal, state and foreign government bodies and agencies, however, have adopted or are considering adopting laws and regulations regarding the collection, use and disclosure of personal information obtained from consumers and individuals
The costs of compliance with, and other burdens imposed by, such laws and regulations that are applicable to the businesses of our customers may limit the use and adoption of our service and reduce overall demand for it
Furthermore, privacy concerns may cause our customers’ customers to resist providing the personal data necessary to allow our customers to use our service effectively
Even the perception of privacy concerns, whether or not valid, may inhibit market adoption of our service in certain industries
For example, regulations such as the Gramm-Leach-Bliley Act, which protects and restricts the use of consumer credit and financial information, and the Health Insurance Portability and Accountability Act of 1996, which regulates the use and disclosure of personal health information, impose significant requirements and obligations on businesses that may affect the use and adoption of our service
The European Union has also adopted a data privacy directive that requires member states to impose restrictions on the collection and use of personal data that, in some respects, are far more stringent, and impose more significant burdens on subject businesses, than current privacy standards in the United States
All of these domestic and international legislative and regulatory initiatives may adversely affect our customers’ ability to collect and/or use demographic and personal information from their customers, which could reduce demand for our service
In addition to government activity, privacy advocacy groups and the technology and other industries are considering various new, additional or different self-regulatory standards that may place additional burdens on us
If the gathering of personal information were to be curtailed in this manner, CRM solutions would be less effective, which may reduce demand for our service and harm our business
Our business is subject to changing regulations regarding corporate governance and public disclosure that have increased both our costs and the risk of noncompliance
We are subject to rules and regulations by various governing bodies, including the Securities and Exchange Commission, New York Stock Exchange and Public Company Accounting Oversight Board, that are charged with the protection of investors and the oversight of companies whose securities are publicly traded
Our efforts to comply with these new regulations, most notably the Sarbanes-Oxley Act, or SOX, have resulted in, and are likely to continue to result in, increased general and administrative expenses and a diversion of management time and attention from revenue-generating activities to compliance activities
We are required to comply on an on-going basis with the SOX requirements involving the assessment of our internal controls over financial reporting and our independent public accountants’ audit of that assessment
These requirements first became applicable to us on January 31, 2006
Our efforts to comply with the SOX requirements has required, and will continue to require the commitment of significant financial and personnel resources
Moreover, because these laws, regulations and standards are subject to varying interpretations, their application in practice may evolve over time as new guidance becomes available
This evolution may result in continuing uncertainty regarding compliance matters and additional costs necessitated by ongoing revisions to our disclosure and governance practices
If we fail to address and comply with these regulations and any subsequent changes, our business may be harmed
24 ______________________________________________________________________ [54]Table of Contents We are dependent on our management team and development and operations personnel, and the loss of one or more key employees or groups could harm our business and prevent us from implementing our business plan in a timely manner
Our success depends largely upon the continued services of our executive officers and other key personnel, particularly Marc Benioff, our Chief Executive Officer and Chairman of the Board, Steve Cakebread, our Chief Financial Officer, Jim Steele, our President of Worldwide Sales and Distribution, Parker Harris, our Executive Vice President of Technology, Ken Juster, our Executive Vice President of Law, Policy and Corporate Strategy, and John Freeland, our President of Worldwide Operations
We are also substantially dependent on the continued service of our existing development and operations personnel because of the complexity of our service and technologies
We do not have employment agreements with any of our executive officers, key management, development or operations personnel and, therefore, they could terminate their employment with us at any time
We do not maintain key person life insurance policies on any of our employees
The loss of one or more of our key employees or groups could seriously harm our business
Because competition for our target employees is intense, we may not be able to attract and retain the highly skilled employees we need to support our planned growth
To continue to execute on our growth plan, we must attract and retain highly qualified personnel
Competition for these personnel is intense, especially for engineers with high levels of experience in designing and developing software and Internet-related services and senior sales executives
We may not be successful in attracting and retaining qualified personnel
We have from time to time in the past experienced, and we expect to continue to experience in the future, difficulty in hiring and retaining highly skilled employees with appropriate qualifications
Many of the companies with which we compete for experienced personnel have greater resources than we have
In addition, in making employment decisions, particularly in the Internet and high-technology industries, job candidates often consider the value of the stock options they are to receive in connection with their employment
Volatility in the price of our stock may, therefore, adversely affect our ability to attract or retain key employees
Furthermore, the new requirement to expense stock options may discourage us from granting the size or type of stock options awards that job candidates require to join our company
If we fail to attract new personnel or fail to retain and motivate our current personnel, our business and future growth prospects could be severely harmed
We might require additional capital to support business growth, and this capital might not be available
We intend to continue to make investments to support our business growth and may require additional funds to respond to business challenges or opportunities, including the need to develop new services or enhance our existing service, enhance our operating infrastructure or acquire complementary businesses and technologies
Accordingly, we may need to engage in equity or debt financings to secure additional funds
If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock
Any debt financing secured by us in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities, including potential acquisitions
In addition, we may not be able to obtain additional financing on terms favorable to us, if at all
If we are unable to obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly limited
Changes in the accounting treatment of stock options will adversely affect our reported results of operations
In December 2004, the Financial Accounting Standards Board, or FASB, announced its decision to require companies to expense employee stock options
The pro forma disclosures that the FASB previously permitted 25 ______________________________________________________________________ [55]Table of Contents will no longer be an alternative to the financial statement recognition of the expense
We will adopt this new accounting pronouncement, Statement of Financial Accounting Standards Nodtta 123 (revised 2004), Share-Based Payment, on a prospective basis beginning on February 1, 2006, which is the start of our fiscal 2007
We believe this change in accounting will materially reduce our fiscal 2007 reported results of operations
Unanticipated changes in our effective tax rate could adversely affect our future results
We are subject to income taxes in the United States and various foreign jurisdictions, and our domestic and international tax liabilities are subject to the allocation of expenses in differing jurisdictions
We expect our tax rate in fiscal 2007 to be significantly higher than in previous years
The tax rate is affected by changes in the mix of earnings and losses in countries with differing statutory tax rates, the tax accounting for option activities pursuant to the new requirement to expense stock options and the valuation of deferred tax assets and liabilities
Increases in our effective tax rate could materially affect our net results
Risks Related to Ownership of Our Common Stock The trading price of our common stock is likely to be volatile and could subject us to litigation
The trading prices of the securities of technology companies have been highly volatile
Accordingly, the trading price of our common stock has been and is likely to continue to be subject to wide fluctuations
Further, our common stock has a limited trading history
Factors affecting the trading price of our common stock include: • variations in our operating results and cash flows; • the quarterly net increases in the number of customers and paying subscriptions; • announcements of technological innovations, new services or service enhancements, strategic alliances or significant agreements by us or by our competitors; • customer cancellations or delays in customer purchases; • recruitment or departure of key personnel; • changes in the estimates of our operating results or changes in recommendations by any securities analysts that elect to follow our common stock; • market conditions in our industry, the industries of our customers and the economy as a whole; and • disruptions in our service due to computer hardware, software or network problems or due to a natural disaster, act of terrorism or other catastrophic event
In addition, if the market for technology stocks or the stock market in general experiences uneven investor confidence, the trading price of our common stock could decline for reasons unrelated to our business, operating results or financial condition
The trading price of our common stock might also decline in reaction to events that affect other companies within, or outside, our industry even if these events do not directly affect us
Any volatility in our stock price may result in litigation, such as the lawsuits following the approximately 25prca decline in our stock price on July 21, 2004, which may harm our business and results of operations
If securities analysts stop publishing research or reports about us or our business or if they downgrade our stock, the price of our stock could decline
The trading market for our common stock relies in part on the research and reports that industry or financial analysts publish about us or our business
If one or more of the analysts who do cover us downgrade our stock, our stock price would likely decline rapidly
Furthermore, if one or more of these analysts cease coverage of our company, we could lose visibility in the market, which in turn could cause our stock price to decline
26 ______________________________________________________________________ [56]Table of Contents The concentration of our capital stock ownership with insiders will likely limit your ability to influence corporate matters
Our executive officers, directors, current 5 percent or greater stockholders and affiliated entities together beneficially own a significant percentage of our outstanding common stock
As a result, these stockholders, acting together, will have control over most matters that require approval by our stockholders, including the election of directors and approval of significant corporate transactions, even if other stockholders oppose them
This concentration of ownership might also have the effect of delaying or preventing a change of control of our company that other stockholders may view as beneficial
Provisions in our amended and restated certificate of incorporation and bylaws and Delaware law might discourage, delay or prevent a change of control of our company or changes in our management and, therefore, depress the trading price of our common stock
Our amended and restated certificate of incorporation and bylaws contain provisions that could depress the trading price of our common stock by acting to discourage, delay or prevent a change in control of our company or changes in our management that the stockholders of our company may deem advantageous
These provisions among other things: • establish a classified board of directors so that not all members of our board are elected at one time; • permit the board of directors to establish the number of directors; • provide that directors may only be removed “for cause” and only with the approval of 66^ 2/3 percent of our stockholders; • require super-majority voting to amend some provisions in our amended and restated certificate of incorporation and bylaws; • authorize the issuance of “blank check” preferred stock that our board could issue to increase the number of outstanding shares and to discourage a takeover attempt; • eliminate the ability of our stockholders to call special meetings of stockholders; • prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a meeting of our stockholders; • provide that the board of directors is expressly authorized to make, alter or repeal our bylaws; and • establish advance notice requirements for nominations for election to our board or for proposing matters that can be acted upon by stockholders at stockholder meetings
In addition, Section 203 of the Delaware General Corporation Law may discourage, delay or prevent a change in control of our company
Section 203 imposes certain restrictions on merger, business combinations and other transactions between us and holders of 15 percent or more of our common stock