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Wiki Wiki Summary
Competitor analysis Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
Competition Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc.
Competitor backlinking Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.By analyzing the backlinks to competitor websites, it is possible to gain a benchmark on the number of links and the quality of links that is required for high search engine rankings.
Competitors for the Crown of Scotland When the crown of Scotland became vacant in September 1290 on the death of the seven-year-old child Queen Margaret, 13 claimants to the throne came forward. Those with the most credible claims were John Balliol, Robert Bruce, John Hastings and Floris V, Count of Holland.
List of Dancing with the Stars (American TV series) competitors Dancing with the Stars is an American reality television show in which celebrity contestants and professional dance partners compete to be the best dancers, as determined by the show's judges and public voting. The series first broadcast in 2005, and thirty complete seasons have aired on ABC. During each season, competitors are progressively eliminated on the basis of public voting and scores received from the judges until only a few contestants remain.
Competitor Group Competitor Group, Inc. (CGI) is a privately held, for-profit, sports marketing and management company based in Mira Mesa, San Diego, California.
Round-robin tournament A round-robin tournament (or all-play-all tournament) is a competition in which each contestant meets every other participant, usually in turn. A round-robin contrasts with an elimination tournament, in which participants are eliminated after a certain number of losses.
Bitwise operation In computer programming, a bitwise operation operates on a bit string, a bit array or a binary numeral (considered as a bit string) at the level of its individual bits. It is a fast and simple action, basic to the higher-level arithmetic operations and directly supported by the processor.
Special Activities Center The Special Activities Center (SAC) is a division of the Central Intelligence Agency responsible for covert operations and paramilitary operations. The unit was named Special Activities Division (SAD) prior to 2015.
Operations research Operations research (British English: operational research), often shortened to the initialism OR, is a discipline that deals with the development and application of advanced analytical methods to improve decision-making. It is sometimes considered to be a subfield of mathematical sciences.
Emergency operations center An emergency operations center (EOC) is a central command and control facility responsible for carrying out the principles of emergency preparedness and emergency management, or disaster management functions at a strategic level during an emergency, and ensuring the continuity of operation of a company, political subdivision or other organization.\nAn EOC is responsible for strategic direction and operational decisions and does not normally directly control field assets, instead leaving tactical decisions to lower commands.
Surgery Surgery is a medical or dental specialty that uses operative manual and instrumental techniques on a person to investigate or treat a pathological condition such as a disease or injury, to help improve bodily function, appearance, or to repair unwanted ruptured areas.\nThe act of performing surgery may be called a surgical procedure, operation, or simply "surgery".
A Difficult Woman A Difficult Woman is an Australian television series which screened in 1998 on the ABC. The three part series starred Caroline Goodall, in the title role of a woman whose best friend is murdered and is determined to find out why. It was written by Nicholas Hammond and Steven Vidler and directed by Tony Tilse.
The Difficult Couple The Difficult Couple (Chinese: 难夫难妻; pinyin: Nànfū Nànqī), also translated as Die for Marriage, is a 1913 Chinese film. It is known for being the earliest Chinese feature film.
Difficult Loves Difficult Loves (Italian: Gli amori difficili) is a 1970 short story collection by Italo Calvino. It concerns love and the difficulty of communication.
Second-language acquisition Second-language acquisition (SLA), sometimes called second-language learning — otherwise referred to as L2 (language 2) acquisition, is the process by which people learn a second language. Second-language acquisition is also the scientific discipline devoted to studying that process.
Difficult (song) "Difficult" is the fourth single from French-American recording artist Uffie's debut album, Sex Dreams and Denim Jeans. The single was produced by Uffie's label-mate and friend SebastiAn and was released by Ed Banger Records, Because Music and Elektra Records on October 18, 2010.
December 17 December 17 is the 351st day of the year (352nd in leap years) in the Gregorian calendar; 14 days remain until the end of the year.\n\n\n== Events ==\n\n\n=== Pre-1600 ===\n497 BC – The first Saturnalia festival was celebrated in ancient Rome.
December 1924 German federal election Federal elections were held in Germany on 7 December 1924, the second that year after the Reichstag had been dissolved on 20 October. The Social Democratic Party remained the largest party in the Reichstag, receiving an increased share of the vote and winning 131 of the 493 seats.
December 1 December is the twelfth and the final month of the year in the Julian and Gregorian calendars. It is also the last of seven months to have a length of 31 days.
December 18 December 11 is the 345th day of the year (346th in leap years) in the Gregorian calendar; 20 days remain until the end of the year.\n\n\n== Events ==\n\n\n=== Pre-1600 ===\n220 – Emperor Xian of Han is forced to abdicate the throne by Cao Cao's son Cao Pi, ending the Han dynasty.
December 26 December 15 is the 349th day of the year (350th in leap years) in the Gregorian calendar; 16 days remain until the end of the year.\n\n\n== Events ==\n\n\n=== Pre-1600 ===\n533 – Vandalic War: Byzantine general Belisarius defeats the Vandals, commanded by King Gelimer, at the Battle of Tricamarum.
Technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services.\n\n\n== Details ==\nAccording to Fortune, as of 2020, the ten largest technology companies by revenue are: Apple Inc., Samsung, Foxconn, Alphabet Inc., Microsoft, Huawei, Dell Technologies, Hitachi, IBM, and Sony.
Technology Technology is the result of accumulated knowledge and application of skills, methods, and processes used in industrial production and scientific research. Technology is embedded in the operation of all machines, with or without detailed knowledge of their function, for the intended purpose of an organization.
Information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of electronic data and information. IT is typically used within the context of business operations as opposed to personal or entertainment technologies.
Educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it is often referring to the industry of companies that create educational technology.In addition to practical educational experience, educational technology is based on theoretical knowledge from various disciplines such as communication, education, psychology, sociology, artificial intelligence, and computer science.
Financial technology Financial technology (abbreviated fintech or FinTech) is the technology and innovation that aims to compete with traditional financial methods in the delivery of financial services. It is an emerging industry that uses technology to improve activities in finance.
Language technology Language technology, often called human language technology (HLT), studies methods of how computer programs or electronic devices can analyze, produce, modify or respond to human texts and speech. Working with language technology often requires broad knowledge not only about linguistics but also about computer science.
Space technology Space technology is technology for use in outer space, in travel (astronautics) or other activities beyond Earth's atmosphere, for purposes such as spaceflight, space exploration, and Earth observation. Space technology includes space vehicles such as spacecraft, satellites, space stations and orbital launch vehicles; deep-space communication; in-space propulsion; and a wide variety of other technologies including support infrastructure equipment, and procedures.
Bachelor of Technology A Bachelor of Technology (Latin Baccalaureus Technologiae, commonly abbreviated as B.Tech. or BTech; with honours as B.Tech.
Advertising Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: 465  Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.
Targeted advertising Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest.
Classified advertising Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.
Advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.
Advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Sex in advertising Sex appeal is often used in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question.
Risk Factors
JUPITERMEDIA CORP ITEM 1A RISK FACTORS YOU SHOULD CAREFULLY CONSIDER THE RISKS DESCRIBED BELOW BEFORE MAKING AN INVESTMENT DECISION THE RISKS AND UNCERTAINTIES DESCRIBED BELOW ARE NOT THE ONLY ONES FACING OUR COMPANY OUR BUSINESS, FINANCIAL CONDITION OR RESULTS OF OPERATIONS COULD BE HARMED BY ANY OF THE FOLLOWING RISKS THE TRADING PRICE OF OUR COMMON STOCK COULD DECLINE DUE TO ANY OF THE FOLLOWING RISKS, AND YOU MIGHT LOSE ALL OR PART OF YOUR INVESTMENT Risks Related to Our Business We may not successfully develop or acquire new and quality images which may inhibit the growth of our online images business
The growth of our online images business depends in part upon our ability to provide our customers ready access to a large database of quality clipart, photos, animations and other images and content
Although our strategy is to continue to improve and increase the quality and number of our online images, we may not be able to develop or acquire new and quality content due to intense competition, lack of availability or other factors
Furthermore, the growth of our content and its overall quality may not keep pace with that of our competitors or the needs of our customers
Even if we are able to develop or acquire new content, we may not be able to successfully integrate that content into our existing inventory and systems
We have a limited history operating our combined businesses which could result in business decisions that may harm our operations and cause our stock price to fluctuate or decline
We have a limited history operating our combined businesses, which makes it difficult to predict future revenues and operating expenses
The JupiterImages business was not initially integrated into our business until June 2003
We continue to integrate recent acquisitions within our JupiterImage business, including the acquisition of Creatas, LLC on March 7, 2005, Goodshoot SAS on May 18, 2005, PictureArts Corporation on July 18, 2005, Bananastock Limited on October 13, 2005 and Animation Factory on December 23, 2005
Accordingly, the past performance of these businesses and our company as a whole on a combined basis may not be indicative of the future performance of these businesses or our company as a whole under current management
Furthermore, our management has limited experience operating the JupiterImages business, as well as our combined businesses as a whole
This limited operating experience could require additional management resources, and may disadvantage us in relation to competitors with more experienced management in these industry segments
Such factors could result in increased expenses, reduced revenues and loss of market share, any of which could cause our stock price to fluctuate or decline
We may fail to identify or successfully acquire businesses, content and images that would otherwise enhance our product offerings to our customers and users, and as a result our revenue may decrease or fail to grow
We have acquired and intend to continue to acquire, where appropriate opportunities arise, businesses, content and images as a key component of our growth strategy
We may not be successful in identifying, appropriate acquisition opportunities and, as a result, our growth strategy could be adversely affected
If we identify an appropriate acquisition opportunity, we might not be able to negotiate the terms of the acquisition successfully or finance the transaction
In order to finance any strategic acquisitions, one or more of which may be very significant to our company, we may have to incur additional indebtedness, use our existing cash or credit facilities and/or issue securities
We may be unable to obtain adequate financing for acquisitions on terms and 11 ______________________________________________________________________ [39]Table of Contents conditions acceptable to us
In order to finance acquisitions, we may sell equity securities at a discount to our common stock’s market value
Any issuance of equity securities may result in substantial dilution to existing stockholders, which may be increased as a result of any discount to our common stock’s market price
Any future acquisition or investment may result in amortization expenses related to intangible assets
If the market price for acquisition targets increases, or if we fail to acquire desired targets for this or any other reason, our business may fail to grow at historical rates or at all, and as a result our stock price could fluctuate or decline
We may fail to successfully integrate or achieve expected synergies from recent or future acquisitions, which could result in increased expenses, diversion of management’s time and resources and a reduction in expected revenues, any of which could cause our stock price to fluctuate or decline
We have recently acquired new businesses, content and images, in particular for our JupiterImages business, and expect to continue to make acquisitions in the future
With respect to recent and any future acquisitions, we may fail to successfully integrate our financial and management controls, technology, reporting systems and procedures, or adequately expand, train and manage our work force
The process of integration could take a significant period of time and will require the dedication of management and other resources, which may distract management’s attention from our other operations
If we make acquisitions outside of our core businesses, assimilating the acquired technology, services or products into our operations could be difficult and costly
Our inability to successfully integrate any acquired company, or the failure to achieve any expected synergies, could result in increased expenses and a reduction in expected revenues or revenue growth, and as a result our stock price could fluctuate or decline
Given the tenure and experience of our CEO and President, and their guiding roles in developing our business and growth strategy since our inception, our growth may be inhibited or our operations may be impaired if we were to lose the services of either of them
Our growth and success depends to a significant extent on our ability to retain Alan M Meckler, our Chairman and Chief Executive Officer, and Christopher S Cardell, our President and Chief Operating Officer
These persons have developed, engineered and stewarded the growth and operation of our business since its inception
The loss of the services of either of these persons could inhibit our growth or impair our operations and cause our stock price to decline
Our CEO, President and other employees with specialized knowledge and expertise in the operation of one or more of our businesses could use that knowledge and expertise to compete against us, which could reduce our market share
We do not have a non-competition agreement with Mr
Meckler or Mr
Cardell, or with any other member of management or any of our sales or technical personnel
As a result, we may not have any recourse if one or more of them were to terminate their employment and join a competitor or start up a competing venture
Competition from key employees or a defection by one or more of them to a competitor could harm our business and results of operations by strengthening our competitors and, as a result, reducing our market share and revenues
Our quarterly operating results are subject to fluctuations, and our stock price may decline if we do not meet the expectations of investors and analysts
Our quarterly revenues and operating results are difficult to predict and may fluctuate significantly from quarter to quarter due to a number of factors, many of which are outside of our control
We believe that our online media revenues are subject to seasonal fluctuations because advertisers generally place fewer advertisements during the first and third calendar quarters of each year
Furthermore, Internet user traffic typically drops during the summer months, which reduces the number of advertisements to sell and deliver
Expenditures by advertisers tend to vary in cycles that reflect overall economic conditions as well as budgeting 12 ______________________________________________________________________ [40]Table of Contents and buying patterns
Our overall revenues could be materially reduced in any period by a decline in the economic prospects of advertisers, IT professionals, business professionals and creative professionals or the economy in general, which could alter current or prospective customersspending priorities or budget cycles or extend our sales cycle for the period
Finally, we have engaged in a number of significant acquisitions in recent years which make it difficult to analyze our results and to compare them from period to period, including the acquisitions of Animation Factory on December 23, 2005, Bananastock Limited on October 13, 2005, PictureArts Corporation on July 18, 2005, Goodshoot SAS on May 18, 2005, Creatas, LLC on March 7, 2005, Hemera Technologies, Inc
on November 12, 2004, Thinkstock Images and Thinkstock Footgage on July 28, 2004 and Comstock Images on April 1, 2004
Any future acquisitions will also make our results difficult to compare from period to period
Due to such risks, you should not rely on quarter-to-quarter comparisons of our results of operations as an indicator of our future results
Our online media revenues, which represented 26dtta5prca of our total revenues for the year ended December 31, 2005, have decreased in two of the past four years and could decrease in future periods, and as a result our stock price could fluctuate or decline
For the years ended December 31, 2004 and 2005, we derived 48dtta4prca and 26dtta5prca, respectively, of our revenues from our online media business
Our online media business represents the second largest segment of our business
Revenues from our online media business were dlra37dtta5 million, dlra27dtta2 million, dlra25dtta0 million, dlra30dtta0 million and dlra33dtta1 million for the years ended December 31, 2001, 2002, 2003, 2004 and 2005, respectively, representing a compound annual average decrease of 18dtta3prca per year for 2001, 2002 and 2003 and a compound annual average increase of 15prca per year for 2004 and 2005
Online media revenues decreased in 2001 and 2002 due to the general downturn in the US economy and weakness in corporate spending for technology
This resulted in a decrease in technology advertising and marketing, which is the primary source of our online media revenues, and we experienced a significant decrease in the number of advertisers in each of 2002 and 2003 over the prior year
A future downturn in online advertising spending, technology spending or the US economy generally could result in a decline in the number of our advertisers and our online media revenues in future periods
Revenues from our online media business also decreased in 2002 and 2003 as a result of a significant decrease in barter revenue
Barter represents non-cash transactions where we deliver advertisements on our networks in exchange for services of other companies, primarily advertisements on their Web sites or in their publications
We do not expect to generate significant revenues from barter in future periods
Our online media revenues were dlra30dtta0 million and dlra33dtta1 million, respectively, for the years ended December 31, 2004 and 2005, respectively, representing a 20dtta1prca and 10dtta3prca increase, respectively, from the same periods in the prior year
However, due to the risks described above as well as other risk factors highlighted in this prospectus, our online media revenues may decrease in future periods or may not experience growth
Any decrease in our online media revenues or any failure to meet our total revenue objectives could result in a decrease or fluctuations in our stock price
Because a limited number of advertisers constitute a significant portion of our revenues, our revenues could decline significantly if one or more of these advertisers were to cease advertising with us
For the year ended December 31, 2005, our top 20 advertisers accounted for 54prca of our online media revenues
We expect that a limited number of advertisers will continue to account for a significant portion of our revenues
Moreover, we typically sell advertisements under purchase order agreements
Generally, these agreements are subject to cancellation by our advertisers with no minimum notice requirement
From time to time, our content may focus on areas that some of our advertisers find contrary to their commercial interests
In the event that this occurs, an advertiser may choose to reduce or terminate their commercial relationship with us
If we lose one or more of the advertisers that represent a material portion of the revenues we have generated to date, our business, results of operations and financial condition would suffer
In addition, if a significant advertiser fails to pay amounts it owes us, or does not pay those amounts on time, our revenues and our stock price could decline
13 ______________________________________________________________________ [41]Table of Contents Our business may suffer if we are unable to maintain or enhance awareness of our brands or if we incur excessive expenses attempting to promote our brands
Promoting and strengthening the JupiterImages, JupiterWeb, internet
com, DevXcom and JupiterResearch brands is critical to our efforts to attract and retain users of our online media networks, advertisers, customers and clients for our content and research products, and to increase attendance at our events
We believe that the importance of brand recognition will likely increase due to the increasing number of competitors entering our markets
In order to promote these brands, in response to competitive pressures or otherwise, we may find it necessary to increase our marketing budget, hire additional marketing and public relations personnel or otherwise increase our financial commitment to creating and maintaining brand loyalty among our clients
If we fail to effectively promote and maintain our brands, or incur excessive expenses attempting to promote and maintain our brands, our business and financial results may suffer
We have generated significant losses since inception and may not report positive net income in the future
We had net losses of dlra511cmam000 for the year ended December 31, 2002, net income of dlra1dtta4 million for the year ended December 31, 2003, net income of dlra15dtta7 million for the year ended December 31, 2004 and net income of dlra78dtta4 million for the year ended December 31, 2005
As of December 31, 2005, we had an accumulated deficit of dlra45dtta3 million
2003 was the first year in which we achieved profitability on an annual basis to date
Any failure to achieve profitability could deplete our current capital resources and reduce our ability to raise additional capital in the future
Our advertising, promotion and selling and general and administrative expenses are based on expectations of future revenues and are relatively fixed in the short term
These expenses totaled dlra23dtta5 million for the year ended December 31, 2004 and dlra44dtta2 million for the year ended December 31, 2005
If our revenues are lower than expected, we might not be able to quickly reduce spending
Any shortfall in revenues would have a direct impact on operating results for a particular quarter and these fluctuations could affect the market price of our common stock
The impairment of a significant amount of goodwill and intangible assets on our balance sheet could result in a decrease in earnings and, as a result, our stock price could decline
In the course of our operating history, we have acquired numerous assets and businesses
Some of our acquisitions have resulted in the recording of a significant amount of goodwill and/or intangible assets on our financial statements
We had dlra239dtta4 million of goodwill and net intangible assets as of December 31, 2005
The goodwill and/or intangible assets were recorded because the fair value of the net tangible assets acquired was less than the purchase price
We may not realize the full value of the goodwill and/or intangible assets
As such, we evaluate goodwill and other intangible assets with indefinite useful lives for impairment on an annual basis or more frequently if events or circumstances suggest that the asset may be impaired
We evaluate other intangible assets subject to amortization whenever events or changes in circumstances indicate that the carrying amount of those assets may not be recoverable
If goodwill or other intangible assets are deemed to be impaired, we would write off the unrecoverable portion as a charge to our earnings
If we acquire new assets and businesses in the future, as we intend to do, we may record additional goodwill and/or intangible assets
The possible write-off of the goodwill and/or intangible assets could negatively impact our future earnings and, as a result, the market price of our common stock could decline
Our business, which is dependent on centrally located communications and computer hardware systems, is vulnerable to natural disasters, telecommunication failures, terrorism and similar problems, and we are not fully insured for losses caused by all of these incidents
Our operations are dependent on our communications systems and computer hardware, most of which is located in a data center operated by Qwest Communications, Inc
These systems could be damaged by fire, floods, earthquakes, power loss, telecommunication failures and similar events
Our insurance policies have limited coverage levels for loss or damages in these events and may not adequately compensate us for any losses 14 ______________________________________________________________________ [42]Table of Contents that may occur
In addition, terrorist acts or acts of war may cause harm to our employees or damage our facilities, our clients, our clients’ customers and vendors, or cause us to postpone or cancel, or result in dramatically reduced attendance at, our events, which could adversely impact our revenues, costs and expenses and financial position
The potential for future terrorist attacks, the national and international responses to terrorist attacks or perceived threats to national security, and other acts of war or hostility have created many economic and political uncertainties that could adversely affect our business and results of operations in ways that cannot be presently predicted, and could cause our stock price to fluctuate or decline
We are predominantly uninsured for losses and interruptions to our systems or cancellations of events caused by terrorist acts and acts of war
System failures and other events may prohibit users from accessing our networks or Web sites, which could reduce traffic on our networks or Web sites and result in decreased capacity for advertising space
Our networks and Web sites must accommodate a high volume of traffic and deliver frequently updated information
They have in the past experienced, and may in the future experience, slower response times or decreased traffic for a variety of reasons
Since we became a public company in 1999, there have been instances where our online networks as a whole, or our Web sites individually, have been inaccessible
Also, slower response times, which have occurred more frequently, can result from general Internet problems, routing and equipment problems involving third party Internet access providers, problems with third party advertising servers, increased traffic to our servers, viruses and other security breaches
We also depend on information providers to provide information and data feeds on a timely basis
Some of the services in our networks or Web sites could experience temporary interruptions in service due to the failure or delay in the transmission or receipt of this information
In addition, our users depend on Internet service providers and online service providers for access to our online networks or Web sites
Moreover, our Internet infrastructure might not be able to support continued growth of our online networks or Web sites
Any of these problems could result in less traffic to our networks or Web sites or harm the perception of our networks or Web sites as reliable sources of information
Less traffic on our networks and Web sites or periodic interruptions in service could have the effect of reducing demand for advertising on our networks or Web sites, thereby reducing our advertising revenues
Our network operations may be vulnerable to hacking, viruses and other disruptions, which may make our products and services less attractive and reliable
Internet usage could decline if any well-publicized compromise of security occurs
“Hacking” involves efforts to gain unauthorized access to information or systems or to cause intentional malfunctions or loss or corruption of data, software, hardware or other computer equipment
Hackers, if successful, could misappropriate proprietary information or cause disruptions in our service
We may be required to expend capital and other resources to protect our Web sites against hackers
Our online networks could also be affected by computer viruses or other similar disruptive problems, and we could inadvertently transmit viruses across our networks to our users or other third parties
Any of these occurrences could harm our business or give rise to a cause of action against us
Providing unimpeded access to our online networks is critical to servicing our clients and providing superior customer service
Our inability to provide continuous access to our online networks could cause some of our clients to discontinue purchasing our products and services and/or prevent or deter our users from accessing our networks
Our intellectual property is important to our business, and our failure to protect that intellectual property could result in increased expenses and adversely affect our future growth and success
Trademarks, copyrights, domain names and other proprietary rights are important to our success and competitive position
Our failure to protect our existing intellectual property rights may result in the loss of exclusivity or the right to use our content and technologies
If we do not adequately ensure our freedom to use certain content and technology, we may have to pay others for rights to use their intellectual property, pay damages for infringement or misappropriation, and/or be enjoined from using this intellectual property
15 ______________________________________________________________________ [43]Table of Contents We seek protection of our digital images, editorial content, logos, brands, domain names and software relating to our businesses, including the registration of our trademarks, service marks and copyrights both in the United States and in foreign countries
However, our actions may be inadequate to protect our trademarks, copyrights, domain names and other proprietary rights or to prevent others from claiming violations of their trademarks and other proprietary rights
We might not be able to obtain effective trademark, copyright, domain name and trade secret protection in every country in which we distribute our services or make them available through the Internet
For instance, it may be difficult for us to enforce certain of our intellectual property rights against third parties who may have inappropriately acquired interests in our intellectual property rights by filing unauthorized trademark applications in foreign countries to register our marks
It is also difficult and costly for us to police unauthorized use of our proprietary rights and information, particularly in foreign countries
We may not have, in all cases, conducted formal evaluations to confirm that our technology and products do not or will not infringe upon the intellectual property rights of third parties
As a result, we cannot be certain that our technology and products and services do not or will not infringe upon the intellectual property rights of third parties
If we were found to have infringed on a third party’s intellectual property rights, the value of our brands and our business reputation could be impaired, and sales of our products and services could suffer
Although we generally obtain our content, including images for our JupiterImages business, from our employees or through work-for-hire arrangements, we also license content from third parties
In these license arrangements, we generally obtain representations as to origin and ownership of this content and the licensors have generally agreed to defend, indemnify and hold us harmless from any third party claims that this content violates the rights of another
However, we cannot be sure that these protections will be effective or sufficient or that we will be able to maintain our content on commercially reasonable terms
In seeking to protect our trademarks, copyrights and other proprietary rights, or defending ourselves against claims of infringement brought by others, with or without merit, we could face costly litigation and the diversion of our management’s attention and resources, which could result in increased expenses and operating losses, any of which could cause our stock price to fluctuate or decline
Our research business revenues and growth could suffer if we prove unable to anticipate market trends or if we fail to provide information that is useful to our clients
The success of our JupiterResearch business, which accounted for 23dtta5prca of our consolidated revenues for the year ended December 31, 2003, 15dtta0prca of our consolidated revenues for the year ended December 31, 2004 and 8dtta7prca of consolidated revenues for the year ended December 31, 2005, depends in large part on our ability to anticipate, research and analyze rapidly changing technologies and industries and on our ability to provide this information in a timely and cost-effective manner
If we are unable to continue to provide credible and reliable information that is useful to companies, our business and financial results may suffer
Our research products and services focus on information technology and the Internet
The Internet is undergoing frequent and dramatic changes, including the introduction of new products and the obsolescence of others, shifting business strategies and revenue models, changing legal and regulatory environments, the formation of numerous new companies and high rates of growth
Because of these rapid and continuous changes in the Internet markets, we face significant challenges in providing timely analysis and advice
Many of the industries and areas on which we focus are relatively new, and it is very difficult to provide predictions and projections as to the future marketplace, revenue models and competitive factors
In addition, many companies have not embraced the use of the Internet as a medium and are unclear as to how to allocate corporate resources effectively
As a result, some companies may conclude that our research products are not useful to their businesses
Further, the need to continually update our research requires the commitment of substantial financial and personnel resources
If our predictions or projections prove to be wrong, if we are unable to continually update our information, or if companies do not agree with our analysis of market trends and the areas on which we choose to focus, our reputation may suffer and demand for our research products and services may decline
16 ______________________________________________________________________ [44]Table of Contents If we fail to maintain an effective direct sales force, our revenues could decline significantly
We depend primarily on our direct sales force to sell advertising on our online networks as well as for the sales of our research products
We also depend on our sales force to license images and to enter into e-commerce agreements
This dependence involves a number of risks, including: • the need to increase the size of our direct sales force; • the need to hire, retain, integrate and motivate additional sales and sales support personnel; • lack of experience of our new sales personnel; and • competition from other companies in hiring and retaining sales personnel
Our revenues could decline if we fail to maintain an effective direct sales force, and as a result our stock price could decline
Intense competition in each of our businesses could reduce our market share, which could result in a decrease in revenue
The market for visual content and related products and services is highly competitive
We believe that the principal competitive factors are: name recognition; company reputation; the quality, relevance and diversity of the images in a company’s collections; the quality of contributing photographers, filmmakers and other imagery providers under contract with a company; maintenance of existing, and establishment of new, relationships with image distributors; effective use of current and emerging technology; customer service; pricing policies and practices; accessibility of imagery; and speed and ease of search and fulfillment
Some of our existing and potential competitors may have or may develop products, services or technology superior to ours, or other competitive advantages
If we are not able to compete effectively, or if a significant image provider or distributor were to terminate or fail to renew an agreement with us, we could lose market share, which could have an adverse effect on our revenues and operating results
Our current and potential competitors include: other general visual content providers such as Getty Images, Inc
and Corbis Corporation; specialized visual content companies that are well established in their local, content or product-specific market segments; stock film footage businesses such as Corbis Motion; and commissioned photographers
There are also many of small stock photography and film footage agencies and image content aggregators and distributors throughout the world
The market for Internet-based services is intensely competitive and rapidly changing
Since the advent of commercial services on the Internet, the number of online services competing for users’ attention and spending has proliferated
We expect that competition will continue to intensify
We compete with other companies, which direct a portion of their overall Web content at the IT and Internet professional community, such as CNET, Inc, CMP Media Inc, International Data Group, Open Source Development Network, Inc
and Ziff-Davis, Inc
We also compete for circulation and advertising impressions with general interest portal and destination Web sites as well as traditional media
In the market for research products and services, our principal competitors are Forrester Research, Inc, Gartner Inc
and IDC, a subsidiary of International Data Group
Numerous other companies, however, compete with us both domestically and internationally in providing research and analysis related to a specific industry or geographic area
In addition, we face increased direct and indirect competition from IT research firms, business consulting firms, electronic and print publishing companies and equity analysts employed by financial services companies
Many of our current and potential competitors have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing and other resources than we have
These competitors may be able to respond more quickly to new or emerging technologies and changes in customer requirements and to devote greater resources to the development, promotion and sale of their products and services than we can
As a result, we could lose market share to our competitors in one or more of our business and our revenues could decline
17 ______________________________________________________________________ [45]Table of Contents We may not be able to attract and retain qualified personnel, which could impact the quality of our content and services and the effectiveness and efficiency of our management, resulting in increased costs and losses in revenue
Our success also depends on our ability to attract and retain qualified technical, sales and marketing, customer support, financial and accounting, legal and other managerial personnel
The competition for personnel in the industries in which we operate is intense
Our personnel may terminate their employment at any time for any reason
Loss of personnel may also result in increased costs for replacement hiring and training
If we fail to attract new personnel or retain and motivate our current personnel, we may not be able to operate our businesses effectively or efficiently, serve our customers properly or maintain the quality of our content and services
We face potential liability for information and images that we publish or distribute, provide at events or disseminate through our research analysts
Due to the nature of content published on our online networks, including content placed on our online networks by others, and as a publisher and distributor of both images and of original research, market projections and trend analyses, we face potential liability based on a variety of theories, including defamation, negligence, copyright or trademark infringement, personal injury or other legal theories based on the nature, publication or distribution of this information
Such claims may also include, among others, claims that by providing hypertext links to Web sites operated by third parties, we are liable for wrongful actions by those third parties through these Web sites
Similar claims have been brought, and sometimes successfully asserted, against online services
It is also possible that users could make claims against us for losses incurred in reliance on information provided on our networks
Such claims, whether brought in the United States or abroad, could divert management time and attention and result in significant cost to investigate and defend, regardless of the merit of these claims
Our insurance may not adequately protect us against these claims
The filing of these claims may also damage our reputation as a high-quality provider of unbiased, timely analysis and result in client cancellations or overall decreased demand for our products and services
Our stock price could continue to be extremely volatile, making an investment in our common stock less predictable and more risky, and could spur costly litigation against us
The market price of our common stock has fluctuated in the past and is likely to continue to be highly volatile
For example, the market price of our common stock has ranged from dlra0dtta96 per share to dlra72dtta25 per share since our initial public offering in June 1999
The stock market has experienced extreme price and volume fluctuations and the market prices of securities of technology companies, particularly Internet-related companies, have been highly volatile
In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been instituted against such a company
Such litigation could result in substantial costs and a diversion of our management’s attention and resources
Because our stock ownership is heavily concentrated in Alan M Meckler, our Chairman and CEO, Mr
Meckler will be able to influence matters requiring stockholder approval
As of February 23, 2005, Alan M Meckler beneficially owned approximately 34dtta68prca of our outstanding common stock
As a result of his beneficial ownership, Mr
Meckler, acting alone or with others, is able to influence matters requiring stockholder approval, including the election of directors and approval of significant transactions
This concentration of ownership may have the effect of delaying or preventing a change in control of our company, which some investors might deem to be in the best interests of the stockholders
Our charter documents and the Delaware General Corporation Law may inhibit a takeover, even if such takeover would be beneficial to our stockholders
Our Amended and Restated Certificate of Incorporation, bylaws and the Delaware General Corporation Law could make it more difficult for a third party to acquire us, even if a change in control would be beneficial to our 18 ______________________________________________________________________ [46]Table of Contents stockholders
Our Amended and Restated Certificate of Incorporation allows our board of directors to issue preferred stock that may have rights and preferences that are superior to those of our common stock, which could deter a potential acquiror
Our bylaws provide that a special meeting of stockholders may only be called by our Board, Chairman of the Board, Chief Executive Officer or President or at the request of the holders of a majority of the outstanding shares of our common stock, which could deter a potential acquiror or delay a vote on a potentially beneficial change in control transaction until the annual meeting of stockholders
Risks Related to the Information Technology and Internet Industries A lack of continued growth in the use of information technology and the Internet could inhibit the growth of our business
Our market is relatively new and rapidly evolving
If information technology or Internet usage does not continue to grow or declines, the use of our networks could decrease or fail to increase and the growth of our business could decline
Information technology and Internet usage may be inhibited for a number of reasons, including: • inadequate network infrastructure; • security concerns; • inconsistent quality of service; • lack of availability of cost-effective and high-speed service; and • changes in government regulation and other law
If information technology and Internet usage grows, the Internet infrastructure might not be able to support the demands placed on it by this growth or its performance and reliability may decline
In addition, future outages and other interruptions occurring throughout the Internet could lead to decreased use of our networks and would therefore harm our business
If we are unable to adapt to the relatively new and rapidly changing Internet advertising environment, we may be unable to attract advertisers to our networks and our revenues could suffer
The Internet is a relatively new advertising medium and advertisers that have historically relied upon traditional advertising media may be reluctant to advertise on the Internet
In addition, advertisers that have already invested substantial resources in other advertising methods may be reluctant to adopt a new strategy
Moreover, filtering software programs that limit or prevent advertising from being delivered to an Internet user’s computer are now more effective and widely available
Widespread adoption of this filtering software by Internet users could impair the commercial viability of Internet advertising
Our business would suffer a decrease in revenues if the market for Internet advertising fails to recover from its recent downturn or develops more slowly than expected
In addition, several pricing models have emerged for selling advertising on the Internet
A substantial majority of our advertising is sold on a cost-per-impression basis
We also offer advertising based on certain cost-per-action models
Pricing models continue to emerge and our advertising revenue could suffer if we are unable to adapt to this evolving environment
Legal uncertainties could add additional costs and risks to doing business on the Internet, which would cause an increase in the costs and risks associated with operating our business
Legal standards relating to the validity, enforceability and scope of protection of proprietary rights in Internet-related businesses and digital rights are still evolving
As a result, we cannot assure the future viability or value of our proprietary rights
We might not have taken adequate steps to prevent the misappropriation or infringement of our intellectual property
Any such infringement or misappropriation, should it occur, might 19 ______________________________________________________________________ [47]Table of Contents decrease the value of our intellectual property and undermine our competitive advantage with respect to such property, resulting in impairment of our business, results of operations and financial condition
In addition, we may have to file lawsuits in the future to perfect or enforce our intellectual property rights, to protect our trade secrets or to determine the validity and scope of the proprietary rights of others
These lawsuits could result in substantial costs and divert our resources and the attention of our management, which could reduce our earnings and cause our stock price to decline
Regulation could reduce the value of our domain names
We own the Internet domain names “Jupitermedia
com,” “Jupiterresearch
com,” “DevXcom,” “Photos
com,” “PictureArts
com,” as well as numerous other domain names both in the United States and internationally
Domain names generally are regulated by Internet regulatory bodies
The regulation of domain names in the United States and in foreign countries is subject to change
Regulatory bodies could establish additional top-level domains, appoint additional domain name registrars or modify the requirements for holding domain names
As a result, we might not acquire or maintain the “Jupitermedia
com,” “Jupiterresearch
com,” “PictureArts
com,” “thinkstock
com” domain names, or comparable domain names, in all the countries in which we conduct business
Because our domain names are important assets which increase our value and contribute to our competitive advantage through name recognition and reputation, a failure to acquire or maintain such domain names in certain countries could inhibit our growth
Furthermore, the relationship between regulations governing domain names and laws protecting trademarks and similar proprietary rights is still evolving
Therefore, we might be unable to prevent third parties from acquiring domain names that infringe or otherwise decrease the value of our trademarks and other proprietary rights
Any impairment in the value of these important assets could cause our stock price to decline
Changes in laws and standards relating to data collection and use practices and the privacy of Internet users and other individuals could impair our efforts to advertise our products and services and thereby decrease our advertising revenue
With our customers’ permission, we may use this information to inform our customers of products and services that may be of interest to them
We may also share this information with our advertising clients if our customers have elected to receive additional promotional materials within a specified topic and have granted us permission to do so
The US federal and various state governments have recently adopted or proposed limitations on the collection, distribution and use of personal information of Internet users
The European Union adopted a directive that may limit our collection and use of information from Internet users in Europe
In addition, growing public concern about privacy and the collection, distribution and use of personal information has led to self-regulation of these practices by the Internet advertising and direct marketing industry and to increased federal and state regulation
Since many of the proposed laws or regulations are just being developed, we cannot yet determine the impact these regulations may have on our business
Although our compliance with all applicable federal and state laws and regulations has not hurt our business, additional, more burdensome federal or state laws or regulations, including consumer privacy laws, could be enacted or applied to us or our customers
Such laws or regulations could impair our ability to collect customer information which helps us to provide more targeted advertising for our customers, thereby impairing our ability to maximize advertising revenue from our advertising clients
Taxation of online commerce in certain states or jurisdictions could result in a decrease in sales and an increase in compliance costs, either of which could cause our stock price to decline
Tax authorities in a number of states, as well as a Congressional advisory commission, are currently reviewing the appropriate tax treatment of companies engaged in online commerce, and new state tax regulations 20 ______________________________________________________________________ [48]Table of Contents may subject us to additional state sales and other taxes
If one or more local, state or foreign jurisdictions impose sales tax collection obligations on us, we may suffer decreased sales into such state or jurisdiction as the effective cost of purchasing goods from us increases for those residing in these states or jurisdictions
We pay value added taxes on subscription sales in the European Union
We may also be subject to value added and other taxes if we sell other merchandise to customers located in the European Union and we may incur significant financial and organizational burdens in order to set up the infrastructure required to comply with applicable tax regulations
The information technology and Internet industries are characterized by rapid technological change, which could require frequent and costly technological improvements and, if we fail to continually improve our content offerings and services, we could cease to be competitive in our businesses
Rapid technological developments, evolving industry standards and user demands, and frequent new product introductions and enhancements characterize the market for Internet products and services
These market characteristics are exacerbated by the emerging nature of the market and the fact that many companies are expected to introduce new Internet products and services in the near future
Our future success and competitive edge will depend on our ability to continually improve our content offerings and services
In addition, the widespread adoption of developing multimedia-enabling technologies could require fundamental and costly changes in our technology and could fundamentally affect the nature, viability and measurability of Internet-based advertising, which could harm our advertising revenues