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Wiki Wiki Summary
Arithmetic Arithmetic (from Ancient Greek ἀριθμός (arithmós) 'number', and τική [τέχνη] (tikḗ [tékhnē]) 'art, craft') is an elementary part of mathematics that consists of the study of the properties of the traditional operations on numbers—addition, subtraction, multiplication, division, exponentiation, and extraction of roots. In the 19th century, Italian mathematician Giuseppe Peano formalized arithmetic with his Peano axioms, which are highly important to the field of mathematical logic today.
Bitwise operation In computer programming, a bitwise operation operates on a bit string, a bit array or a binary numeral (considered as a bit string) at the level of its individual bits. It is a fast and simple action, basic to the higher-level arithmetic operations and directly supported by the processor.
Emergency operations center An emergency operations center (EOC) is a central command and control facility responsible for carrying out the principles of emergency preparedness and emergency management, or disaster management functions at a strategic level during an emergency, and ensuring the continuity of operation of a company, political subdivision or other organization.\nAn EOC is responsible for strategic direction and operational decisions and does not normally directly control field assets, instead leaving tactical decisions to lower commands.
Operations research Operations research (British English: operational research), often shortened to the initialism OR, is a discipline that deals with the development and application of advanced analytical methods to improve decision-making. It is sometimes considered to be a subfield of mathematical sciences.
Surgery Surgery is a medical or dental specialty that uses operative manual and instrumental techniques on a person to investigate or treat a pathological condition such as a disease or injury, to help improve bodily function, appearance, or to repair unwanted ruptured areas.\nThe act of performing surgery may be called a surgical procedure, operation, or simply "surgery".
Special operations Special operations (S.O.) are military activities conducted, according to NATO, by "specially designated, organized, selected, trained, and equipped forces using unconventional techniques and modes of employment". Special operations may include reconnaissance, unconventional warfare, and counter-terrorism actions, and are typically conducted by small groups of highly-trained personnel, emphasizing sufficiency, stealth, speed, and tactical coordination, commonly known as "special forces".
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association.
Associate degree An associate degree is an undergraduate degree awarded after a course of post-secondary study lasting two to three years. It is a level of qualification above a high school diploma, GED, or matriculation, and below a bachelor's degree.
Basetsana Kumalo Basetsana Julia "Bassie" Kumalo (née Makgalemele; born 29 March 1974) is a South African television personality, beauty pageant titleholder, businesswoman, and philanthropist. Her career began in 1990 when she was crowned Miss Soweto and Miss Black South Africa at the age of 16.
Jade Fairbrother Jade Fairbrother (born 19 October 1986) is a South African model, fitness bikini competitor, international Playboy Playmate of the Year, and celebrity ambassador. In April 2013, Fairbrother decided to change her career focus to other more long-term opportunities and did her last professional photo-shoot in April 2013.
Farrah Fawcett Farrah Leni Fawcett (born Ferrah Leni Fawcett; February 2, 1947 – June 25, 2009) was an American actress. A four-time Primetime Emmy Award nominee and six-time Golden Globe Award nominee, Fawcett rose to international fame when she played a starring role in the first season of the television series Charlie's Angels (1976–1977).
Capital gains tax A capital gains tax (CGT) is a tax on the profit realized on the sale of a non-inventory asset. The most common capital gains are realized from the sale of stocks, bonds, precious metals, real estate, and property.
Preferred stock Preferred stock (also called preferred shares, preference shares, or simply preferreds) is a component of share capital that may have any combination of features not possessed by common stock, including properties of both an equity and a debt instrument, and is generally considered a hybrid instrument. Preferred stocks are senior (i.e., higher ranking) to common stock but subordinate to bonds in terms of claim (or rights to their share of the assets of the company, given that such assets are payable to the returnee stock bond) and may have priority over common stock (ordinary shares) in the payment of dividends and upon liquidation.
Consolidation (business) In business, consolidation or amalgamation is the merger and acquisition of many smaller companies into a few much larger ones. In the context of financial accounting, consolidation refers to the aggregation of financial statements of a group company as consolidated financial statements.
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed companies at US$30.1 trillion as of February 2018.
Treasury stock A treasury stock or reacquired stock is stock which is bought back by the issuing company, reducing the amount of outstanding stock on the open market ("open market" including insiders' holdings). \nStock repurchases are used as a tax efficient method to put cash into shareholders' hands, rather than paying dividends, in jurisdictions that treat capital gains more favorably.
Convertible bond In finance, a convertible bond or convertible note or convertible debt (or a convertible debenture if it has a maturity of greater than 10 years) is a type of bond that the holder can convert into a specified number of shares of common stock in the issuing company or cash of equal value. It is a hybrid security with debt- and equity-like features.
Assurance services Assurance service is an independent professional service, typically provided by Chartered or Certified Public Accountants or Chartered Certified Accountants, with the goal of improving information or the context of information so that decision makers can make more informed, and presumably better, decisions. Assurance services provide independent and professional opinions that reduce information risk (risk from incorrect information).
Nasdaq The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr.
List of Israeli companies listed on the Nasdaq Israel had more companies listed in 2012 on the NASDAQ stock exchange than any country outside the United States, save China. As of 2011, some sixty Israeli companies are listed on the Nasdaq.
Nasdaq Composite The Nasdaq Composite (ticker symbol ^IXIC) is a stock market index that includes almost all stocks listed on the Nasdaq stock exchange. Along with the Dow Jones Industrial Average and S&P 500, it is one of the three most-followed stock market indices in the United States.
Educational technology Educational technology (commonly abbreviated as edutech, or edtech) is the combined use of computer hardware, software, and educational theory and practice to facilitate learning. When referred to with its abbreviation, edtech, it is often referring to the industry of companies that create educational technology.In addition to practical educational experience, educational technology is based on theoretical knowledge from various disciplines such as communication, education, psychology, sociology, artificial intelligence, and computer science.
Technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services.\n\n\n== Details ==\nAccording to Fortune, as of 2020, the ten largest technology companies by revenue are: Apple Inc., Samsung, Foxconn, Alphabet Inc., Microsoft, Huawei, Dell Technologies, Hitachi, IBM, and Sony.
Technology management Technology management is a set of management disciplines that allows organizations to manage their technological fundamentals to create customer advantage. Typical concepts used in technology management are:\n\nTechnology strategy (a logic or role of technology in organization),\nTechnology forecasting (identification of possible relevant technologies for the organization, possibly through technology scouting),\nTechnology roadmap (mapping technologies to business and market needs), and\nTechnology project portfolio (a set of projects under development) and technology portfolio (a set of technologies in use).The role of the technology management function in an organization is to understand the value of certain technology for the organization.
Language technology Language technology, often called human language technology (HLT), studies methods of how computer programs or electronic devices can analyze, produce, modify or respond to human texts and speech. Working with language technology often requires broad knowledge not only about linguistics but also about computer science.
Space technology Space technology is technology for use in outer space, in travel (astronautics) or other activities beyond Earth's atmosphere, for purposes such as spaceflight, space exploration, and Earth observation. Space technology includes space vehicles such as spacecraft, satellites, space stations and orbital launch vehicles; deep-space communication; in-space propulsion; and a wide variety of other technologies including support infrastructure equipment, and procedures.
Operations readiness and assurance Operations readiness and assurance (OR&A) is a process used in the performance of primarily oil, gas and energy projects, to measure progress towards achieving the state of "readiness to operate". \nOR&A also includes an assurance component which gives an ongoing, real-time indication of the likelihood that the project will achieve that state by the time of handover to the eventual owner/operator.
Assurance (theology) Assurance, also known as the Witness of the Spirit, is a Protestant Christian doctrine that states that the inner witness of the Holy Spirit allows the Christian disciple to know that he or she is justified. Based on the writings of St.
Continuous auditing Continuous auditing is an automatic method used to perform auditing activities, such as control and risk assessments, on a more frequent basis. Technology plays a key role in continuous audit activities by helping to automate the identification of exceptions or anomalies, analyze patterns within the digits of key numeric fields, review trends, and test controls, among other activities.
Proprietary estoppel Proprietary estoppel is a legal claim, especially connected to English land law, which may arise in relation to rights to use the property of the owner, and may even be effective in connection with disputed transfers of ownership. Proprietary estoppel transfers rights if,\n\nsomeone is given a clear assurance that they will acquire a right over property,\nthey reasonably rely on the assurance, and,\nthey act substantially to their detriment on the strength of the assurance\nit would be unconscionable to go back on the assuranceIf these elements of assurance, reliance and detriment, and unconscionability are present, the usual remedy will be that the property will be transferred to the claimant, if the court views the reliance to warrant a claim in all the circumstances.
Monty Python's The Meaning of Life Monty Python's The Meaning of Life, also known simply as The Meaning of Life, is a 1983 British musical sketch comedy film written and performed by the Monty Python troupe, directed by Terry Jones. The Meaning of Life was the last feature film to star all six Python members before the death of Graham Chapman in 1989.
Common Criteria The Common Criteria for Information Technology Security Evaluation (referred to as Common Criteria or CC) is an international standard (ISO/IEC 15408) for computer security certification. It is currently in version 3.1 revision 5.Common Criteria is a framework in which computer system users can specify their security functional and assurance requirements (SFRs and SARs respectively) in a Security Target (ST), and may be taken from Protection Profiles (PPs).
Combe v Combe Combe v Combe [1951] 2 KB 215 is a famous English contract law case on promissory estoppel. An ex-wife tried to take advantage of the principle that had been reintroduced in the High Trees case to enforce her husband's promise to give her maintenance.
Intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others.
Outline of intellectual property The following outline is provided as an overview of and topical guide to intellectual property:\nIntellectual property – intangible assets such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions trade secrets.
Intellectual property in China Intellectual property rights (IPRs) have been acknowledged and protected in China since the 1980s. China has acceded to the major international conventions on protection of rights to intellectual property.
Risk Factors
BRITESMILE INC ITEM 1A RISK FACTORS Forward Looking Statements The statements contained in this Report that are not purely historical are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and Section 21E of the Securities Exchange Act
These statements relate to the Company’s expectations, hopes, beliefs, anticipations, commitments, intentions and strategies regarding the future
They may be identified by the use of words or phrases such as “believes,” “expects,” “anticipates,” “should,” “plans,” “estimates,” and “potential,” among others
Forward-looking statements include, but are not limited to, statements contained in Management’s Discussion and Analysis of Financial Condition and Results of Operations regarding the Company’s financial performance, revenue and expense levels in the future and the sufficiency of its existing assets to fund future operations and capital spending needs
Actual results could differ materially from the anticipated results or other expectations expressed in such forward-looking statements
The Company believes that many of the risks set forth here and in the Company’s filings with the Securities and Exchange Commission, (the “SEC”), are part of doing business in the industry in which the Company operates and competes and will likely be present in all periods reported
The forward-looking statements contained in this Report are made as of the date of this Report and the Company assumes no obligation to update them or to update the reasons why actual results could differ from those projected in such forward-looking statements
Among others, risks and uncertainties that may affect the business, financial condition, performance, development, and results of operations of the Company include: We have entered into an agreement to sell our sole remaining business – our Centers business
We have paid off our debt and intend to pay various transaction-related costs along with other unassumed liabilities from the proceeds of the sale of our Associated Centers business
We signed a purchase agreement with 5 ______________________________________________________________________ [29]Table of Contents Dental Spas, LLC to sell our Centers business and the right to operate BriteSmile branded Centers worldwide
Following the sale of our Centers business, our main assets will be cash, and loss carryforward
In addition, if we no longer have an operating business, we may choose to take various actions to reduce or eliminate costs, including actions that would allow us to deregister our common stock with the SEC such as an issuer self-tender offer or other purchases of our common stock or a cash-out merger
If we liquidate our assets, no assurance can be given that funds will be available to distribute to our shareholders at that time, whether from the proceeds of the sale of our Centers business or otherwise
We may not be able to obtain necessary third party consents to the transfer of certain contracts and leases required for closing of the sale of the Centers business
In addition to the other conditions that must be satisfied prior to closing the sale of the Centers business, we are obligated to obtain certain third party consents to the transfer of certain contracts or leases as part of the sale of the Centers business
The receipt of these consents depends upon parties over which we have no control
The Asset Purchase Agreement with Discus and the Purchase Agreement with Dental Spas will expose us to contingent liabilities
In connection with the sale of our Associated Center business to Discus, we agreed to indemnify Discus for a number of matters, including the breach of our representations, warranties and covenants contained in the Asset Purchase Agreement with Discus
In addition, in connection with the sale of our Centers business to Dental Spas, we have agreed to indemnify Dental Spas for a number of matters, including the breach of our representations, warranties and covenants contained in the Purchase Agreement with Dental Spas
A breach or inaccuracy of any of the representations, warranties and covenants in either the Asset Purchase Agreement or the Purchase Agreement could lead to an indemnification claim against us by Discus or Dental Spas, respectively
Any such indemnification claims could require us to pay substantial sums and incur related costs and expenses and have a material adverse effect on our liquidity, financial condition, future prospects and ability to distribute cash to shareholders upon a liquidation or ability acquire a new operating business
Our ability to utilize our net operating loss carryforward may be limited or eliminated in its entirety
We will recognize gains or losses for federal income tax purposes on the sale of the assets in the sales of our Associated Centers and Centers businesses
We have a substantial net operating loss carryforward that we plan to use to offset our federal tax liability to the extent allowable, other than alternative minimum tax, generated from the sales of our Associated Centers and Centers businesses
Based on the final determination of the purchase price allocation of the Associated Centers business, we may be subject to additional tax in the Republic of Ireland above the federal income tax
If our net operating loss carryforward is found to be subject to annual limitations, then our federal tax liability and available cash proceeds after the sale may be materially different and our financial position could be adversely affected
As of December 2005, we had net operating loss carryforwards of more than dlra150 million that we anticipate may be used in the future to reduce our federal tax liability
We established a full valuation allowance against the net operating loss carryforward, along with all other deferred tax assets, to reflect the uncertainty of the recoverability of this asset
The utilization of this asset in the future is dependent upon our having positive earnings
Furthermore, the likelihood of an annual limitation on our ability to utilize our net operating loss carryforward to offset future US federal taxable income is increased by (1) the issuance of certain convertible preferred stock, options, warrants, or other securities exercisable for common stock, (2) changes in our equity ownership occurring in the last three years and (3) potential future changes in our equity ownership
The amount of an annual limitation can vary significantly based on factors existing at the date of an ownership change
If such limitations were imposed, they could have a material adverse impact on our results of operations and cash flows
6 ______________________________________________________________________ [30]Table of Contents The sale of our Centers business might adversely affect our ability to retain key management, technical and consulting personnel
Following the sale of our Centers business, we will no longer have an operating business
If we no longer have an operating business, we may not be able to retain, or may no longer have a need to retain, key management and personnel
Even if the sale of our Centers business is not consummated, the announcement of the sale may cause our customers to terminate or modify their relationships with us and these negative effects could continue indefinitely
We face possible delisting from the Nasdaq SmallCap Market, which would result in a limited public market for our common stock, and may adversely affect the price and trading volume of our common stock
There are several requirements for the continued listing of our common stock on the Nasdaq SmallCap Market, including, but not limited to, maintaining a minimum bid price of dlra1dtta00 per share, maintaining total shareholders’ equity of dlra2dtta5 million and maintaining an operating business
Following completion of the sale of our Centers business, we will cease to have an operating business
At this time, we do not intend to acquire a new business following completion of the sales
Furthermore, even if we acquire an operating business following the sale of our Centers business, we will still have to continue to meet the other requirements for continued listing on the Nasdaq SmallCap Market
We also received notice from The Nasdaq Stock Market informing us that our common stock would be subject to delisting from the Nasdaq SmallCap Market unless we provided a specific plan to achieve and sustain compliance with all listing requirements
We submitted to Nasdaq a plan to comply with the shareholders’ equity requirement, based upon the impact of the sale of our Associated Centers business on shareholders’ equity
However, we received a letter from The Nasdaq Stock Market on January 25, 2006, informing us that because we do not comply with the shareholders’ equity requirements of The Nasdaq Stock Market and we will no longer have an operating business following the sales of our Associated Centers and Centers businesses, our common stock would be delisted from the Nasdaq SmallCap Market at the opening of business on February 3, 2006
We appealed Nasdaq’s decision to delist our common stock to a Nasdaq Listing Qualification Panel
On March 9, 2006, representatives of BriteSmile attended an oral hearing before the Nasdaq Listing Qualifications Panel regarding our continued listing on The Nasdaq SmallCap Market
On March 17, 2006, we received notification of the Panel’s decision
The Panel granted our request for continued listing, subject to the conditions that (1) on or before May 15, 2006, we report in our Form 10-Q for the fiscal period ended April 1, 2006, actual stockholders’ equity at April 1, 2006 of at least dlra2dtta5 million, and (2) on May 15, 2006, or on the day of the closing of the sale of our Centers business, whichever is sooner, we provide the Panel a written update containing a definitive plan addressing resolution of our potential status as a public shell
In addition, we must be able to demonstrate compliance with all requirements for continued listing on The Nasdaq SmallCap Market
If we are unable to meet these conditions, our common stock may be delisted from The Nasdaq Stock Market
If we were to be delisted, the Company would explore other listing alternatives such as the OTC Bulletin Board
If our common stock is delisted, trading our stock may become more difficult and our stock price could decrease even further
If our common stock is not listed on the Nasdaq SmallCap Market, many potential investors will not purchase it, which would further limit the trading market for our common stock
Our stock price may be volatile and you could lose all or part of your investment
We expect that the market price of our common stock will be volatile
Stock prices have risen and fallen in response to a variety of factors, including: • quarter-to-quarter variations in operating results; and • market conditions in the economy as a whole
7 ______________________________________________________________________ [31]Table of Contents The market price for our common stock may also be affected by our ability to meet investors’ or securities analysts’ expectations
Any failure to meet these expectations, even slightly, may result in a decline in the market price of our common stock
In addition, the stock market is subject to extreme price and volume fluctuations
This volatility has had a significant effect on the market prices of securities issued by many companies for reasons unrelated to the operating performance of these companies
In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation has often been instituted against that company
If similar litigation were instituted against us, it could result in substantial costs and a diversion of our management’s attention and resources
We have a history of losses and accumulated deficit and this trend of losses may continue in the future
As of December 31, 2005, our accumulated deficit was dlra175dtta8 million
Following the sale of our Centers business, we will cease to have business operations
Following the sale, we do not currently intend to pursue acquisition of another operating business
We make no assurance that even if we were to acquire new business operations that we would be profitable in the future
RISKS OF OUR BUSINESS IF WE DO NOT COMPLETE THE SALE OF OUR CENTERS BUSINESS If we do not complete the sale of our Centers business and we continue to operate the Centers business, the risk factors listed below in italics would be applicable to us and our operation of the Centers business
However, even if we complete the sale of the Centers business, some of the risk factors below might still apply to us following the sale
If we do not complete the sale of our Centers business, we will continue to operate the Centers business as our sole operating business, and we may not be profitable
The closing of the sale of our Centers business is contingent on the occurrence of many things, several of which are out of our control, including the ability of Dental Spas to complete the financing of the purchase, no material change occurring to our Centers business and our obtaining consents from various third parties
If we do not complete the sale of our Centers business, we currently intend to continue to operate the business
We have not been able to operate profitably in the past, and while our business would initially consist of only our Centers business and not our Associated Center business, which we sold, we cannot guarantee that our business would be profitable
Inflation Most of our products are purchased in finished form and packaged by the supplier or at our headquarters
We anticipate usual inflationary increases in the price of our products and do not intend to pass these increases along to our customers
In general, we do not believe that inflation has had a material effect on our results of operations in recent years
However, there can be no assurance that our business will not be affected by inflation in the future
Seasonality We believe that our business follows seasonal trends due to increased consumer demand during the spring and early summer months, and around public and national holidays
As a result, our sales performance could potentially be affected
Our success will depend on acceptance of our LATW process and post-whitening maintenance products
We derive most of our revenues from our LATW procedures, a relatively new teeth-whitening concept for consumers
We also market BriteSmile branded toothpaste, electric toothbrushes, mouthwash, the BriteSmile To Go pen, and post-whitening procedure touchups through our Centers and on our website
Our success will depend 8 ______________________________________________________________________ [32]Table of Contents in large part on our ability to successfully encourage consumers to switch from traditional and less expensive bleaching tray whitening methods to our LATW system, and on our ability to successfully market our line of whitening and post-whitening maintenance products
There can be no assurance that consumers will accept our procedure or products
Typically, medical and dental insurance policies do not cover teeth whitening procedures, including the Company’s LATW procedure, or whitening maintenance products, which may have an adverse impact upon the market acceptance of our products and services
Our success will depend on our ability to update our technology to remain competitive
The dental device and supply industry is subject to technological change
As technological changes occur in the marketplace, we may have to modify our products in order to become or remain competitive or to ensure that our products do not become obsolete
We sold virtually our entire technology portfolio to Discus and although we have a license to use the existing technology in the Centers, we cannot give assurances that we will be able to either acquire or develop newer technology in the future
If we fail to anticipate or respond in a cost-effective and timely manner to government requirements, market trends or customer demands, or if there are any significant delays in product development or introduction, our revenues and profit margins may decline, which could adversely affect our cash flows, liquidity and operating results
We may have problems financing our future growth
If we were to continue to operate our Centers business, our growth strategy would include investment in and expansion of Centers throughout the United States and internationally, increasing awareness of the BriteSmile brand, and developing and marketing our brand name and retail products
To finance our prior growth we have sold debt and equity securities; however, additional funds may be needed in the future for continued expansion
We cannot give assurance that additional financing will be available or that, if available, it will be on terms favorable to our stockholders or us
If needed funds are not available, we may be required to close existing Centers, and/or limit or forego the establishment of new Centers and the development of new products, or limit the scope of our current operations, which could have a material adverse effect on our business, operating results and financial condition
We may be required to take other actions that may lessen the value of our common stock, including borrowing money on terms that are not favorable to us
Raising the needed funds through the sale of additional shares of our common stock or securities convertible into shares of common stock may result in dilution to current stockholders
We are subject to competition
The market for teeth whitening products and services is highly competitive
Competition in the market for teeth whitening products and services may intensify in the future
Numerous well-established companies and smaller entrepreneurial companies are focusing significant resources on developing and marketing products and services that will compete with our products and services
In addition, many of our current and potential competitors have greater financial, technical, operational and marketing resources
Teeth whitening products and services offered by our competitors include traditional and often less expensive bleaching tray methods and other forms of heat or light activated curing methods
We may not be able to compete successfully against these competitors in developing, marketing and distributing our services and products, which could result in the loss of customers and could have a material adverse effect on our business
Competitive pressures may also force prices for teeth whitening services down and such price reductions may adversely affect our potential future revenue and profitability
In addition, we recently sold our Associated Center business to Discus
BriteSmile products and services offered through our Centers will compete directly with BriteSmile products and systems offered through existing independent dental offices
9 ______________________________________________________________________ [33]Table of Contents We may experience shortages of the supplies we need because we do not have long-term agreements with certain suppliers and rely on sole sources for key equipment
Successful operation of our Centers business depends to a degree on our ability to provide our Centers a sufficient supply of teeth whitening gels and maintenance products
Since our BS2000 was first used commercially, we have relied upon manufacturing and supply agreements with multiple suppliers and a single manufacturer of our LATW systems
Effective April 2001, the Company’s LATW systems are manufactured by Delphi Medical Systems Corporation, Longmont, Colorado, pursuant to an agreement between the Company and Delphi
We have no long-term purchase contracts or other contractual assurance of continued supply, pricing or access to new products
While we believe that we have good relationships with our suppliers and our manufacturer, if we are unable to extend or secure manufacturing services or to obtain component parts or finished products from one or more key vendors on a timely basis and on acceptable commercial terms, our results of operations could be seriously harmed
Our future growth will depend in part on adding new Centers
One driver of future growth will be expansion of the number of our Centers
We cannot give assurance that we will be successful in expanding the number of Centers or that such additions will achieve sales levels satisfactory to us
Demand for the Company’s services and products is driven by consumers whose broad spending patterns are affected by general economic conditions
Over recent years, we have observed some variability in demand as a result of changing economic conditions, which we believe may relate to fluctuations in the level of consumer discretionary spending
We believe that our performance will continue to be affected by such economic parameters
We operate our Centers using intellectual property under a license granted to us by Discus Dental, and we cannot guarantee that the underlying patents will not be infringed by competitors, or that certain patents that have been applied for will be granted
In connection with the sale of our Associated Center business to Discus, we sold all of our intellectual property relating to our business to Discus, but we retained a license from Discus permitting us to utilize the intellectual property to operate our Centers business
There is an expansive and growing portfolio of patents to protect the intellectual property rights licensed to us
In 2002, two patents relating to the LATW systems were granted, including a patent covering a method of whitening teeth by exposing teeth treated with transparent composition including a peroxide and photosensitizing compound to light, comprising of a bleaching composition exposed to light to accelerate whitening, and a patent covering the light source
There are also a number of patent applications related to the composition of our whitening gel, tissue isolation useful in light-activated teeth whitening, our business method and our unique system of delivery of light to all teeth simultaneously
We also filed patent applications related to the BriteSmile To Go pen
The rights relied upon to protect the intellectual property licensed to us by Discus underlying our products and services may not be adequate, which could enable third parties to use the technology used by us and would reduce our ability to compete in the market
The rights licensed to us by Discus rely on a combination of trade secrets, copyright and trademark laws, non-disclosure agreements and other contractual provisions and technical measures to protect our intellectual property rights
Nevertheless, these measures may not be adequate to safeguard the technology underlying our products and services
If these measures do not protect these rights, third parties could use the same technology we use, and our ability to compete in the market would be reduced
In addition, employees, consultants and others who participate in the development of our products and services may breach their agreements with us or Discus regarding intellectual property, and we may not have adequate remedies for the breach
We or Discus also 10 ______________________________________________________________________ [34]Table of Contents may not be able to effectively protect these intellectual property rights in some foreign countries
We also realize that our and Discus’ trade secrets may become known through other means not currently foreseen by us
Notwithstanding our and Discus’ efforts to protect this intellectual property, our competitors may independently develop similar or alternative technologies or products that are equal or superior to the technology and products used by us without infringing on any of the intellectual property rights or designs we use
Our products or services could infringe on the intellectual property rights of others, which may cause us to engage in costly litigation and, if we are not successful, could also cause us to pay substantial damages and prohibit us from selling our products or services
Third parties may assert infringement or other intellectual property claims against us
We may have to pay substantial damages, including treble damages, for past infringement if it is ultimately determined that our products or services infringe a third party’s proprietary rights
Further, we may be prohibited from selling our products before we obtain a license, which, if available at all, may require us to pay substantial royalties
Even if these claims are without merit, defending a lawsuit takes significant time, may be expensive and may divert management’s attention from other business concerns
Notwithstanding the foregoing, we are not aware of any infringement claims asserted against us by others
We are subject to government regulation regarding the corporate practice of dentistry
Our corporate structure, the operation of Centers and contractual relationships with the licensed dentists at our Centers are subject to government regulation and may be reviewed by applicable state agencies governing the practice of dentistry (such as a Board of Dental Examiners)
We believe that our present and contemplated operation of Centers is and will be in compliance in all material respects with applicable federal, state and local laws and regulations, and that favorable review of our corporate structure would be obtained from any state agency which chooses to review our operational structure
However, we cannot give assurance that such favorable review would be obtained in all instances
We continue to cooperate with state regulatory agencies to respond to any requests for information about our business structure and to obtain any necessary governmental approvals
We cannot give assurance that future enactments, amendments or interpretations of government regulations will not be more stringent, and will not require structural, organizational or operational modifications to our existing or future contractual relationships with the licensed dentists at our Centers who provide our services
We may become subject to government regulation regarding our teeth whitening services and products
The light used in the LATW systems is categorized as a Class I Medical Device as defined by the Food and Drug Administration (“FDA”)
As long as the light is used specifically to perform cosmetic dental procedures (teeth whitening), it is not subject to pre-market notification requirements, although we are subject to FDA requirements regarding handling of complaints and other general FDA record keeping standards
There can be no assurance that some or all of the existing government regulations will not change significantly or adversely in the future, or that we will not become subject to compliance with additional and stricter government regulations which could, in the future, affect our revenue
Ownership of our common stock is concentrated in a limited number of shareholders
Current directors and executive officers of the Company, or their affiliates, own and control more than a majority of the outstanding common stock of the Company and, therefore, have ultimate authority to make all major decisions affecting our business, including the identity and make-up of the Company’s board of directors and any other matters requiring approval of the shareholders of the Company
Our efforts to build strong brand identity and customer loyalty may not be successful
We believe that establishing and maintaining brand identity and brand loyalty is critical to attracting customers and strategic partners
In order to attract and retain these groups and respond to competitive pressures, we intend to continue advertising spending to create and maintain brand loyalty
However, as a result of the sale 11 ______________________________________________________________________ [35]Table of Contents of our Associated Centers business, we intend to reduce spending on advertising
We do not yet know if the reduced advertising will result in a material reduction in revenues
We believe that advertising rates, and the cost of advertising campaigns in particular, could increase substantially in the future
If our branding efforts are not successful, our results of operations could be adversely affected
Promotion and enhancement of the BriteSmile brand will also depend on our success in consistently providing a high-quality customer experience for our teeth whitening services and satisfaction with our products
If customers do not perceive our service and product offerings to be of high quality, or if we introduce new services and products that are not favorably received, the value of the BriteSmile brand could be harmed
Any brand impairment or dilution could decrease the attractiveness of BriteSmile, which could harm our reputation, reduce our net revenue and cause us to lose customers
Changes in required accounting practices may affect our reported operating results and stock price
Any future changes to applicable Generally Accepted Accounting Procedures or additional SEC statements on relevant accounting policies may require us to further change our practices
These uncertainties may cause our reported operating results and stock price to decline
Failures in our information technology systems or the systems of third parties could adversely affect our business and result in a loss of customers
Our web site and our Internet-based Scheduler system may experience slow response times, decreased capacity to accommodate a large number of customers or a temporary disruption in service for a variety of reasons
Additionally, power outages and delays in such service may interrupt or prevent us from immediately coordinating with the schedules of Centers, and may interrupt or prevent customers from arranging for our services or from ordering our products through our e-Commerce Internet site
Computer hardware and software components to our Scheduler system are located at a third party co-location
In addition, a back-up file server and tape back-ups of the Scheduler database reside both at our headquarters and off-site
Nevertheless, natural disasters such as floods, fires, and power outages, telecommunications failures, physical or electronic break-ins or vandalism, viruses and other similar events could damage our hardware and software systems, lead to a loss of data, cause substantial disruption in our business operations and have a material adverse effect on our business
We are susceptible to product liability suits and if a lawsuit is brought against us it could result in us having to pay large legal expenses and judgments
Because of the nature of the dental device industry, there can be no assurance that we will not be subject to claims against us related to our products or services
Our products come into contact with vulnerable areas of the human body, such as the mouth, tongue, teeth and gums, and, therefore, the sale and support of dental products makes us susceptible to the risk of such claims
A successful product liability claim or claim arising as a result of use of our products or services brought against us, or the negative publicity brought up by such claim, could have a material adverse effect on our business
We maintain product liability insurance with coverage limits of at least dlra5 million per occurrence and dlra5 million per year
While we believe that we maintain adequate insurance coverage that is reasonable and customary for our business, we cannot give assurance that the amount of insurance will be adequate to satisfy claims made against us in the future, or that we will be able to obtain insurance in the future at satisfactory rates or in adequate amounts
See Item 7 – Management’s Discussion of Financial Condition and Results of Operations, “Liquidity and Capital Resources